Browsing Tag

Brand analytics

BrandTotal Industry Snapshots Reveal Key Insights into Social Advertising Strategies For Top Brands in QSR, Consumer Electronics and…

BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organizations, today released the findings of industry reports for the QSR, Consumer Electronics and Furniture industries, detailing the brands in each category that are leading in digital and social share of voice (SOV) and share of topic within each respective industry. Through multiple intelligence layers, such as consumer sentiment, attitude, engagement, competitive spend and impressions, dark vs organic ads,…

Tickr Introduces Political Brand Index

Tickr, the AI-powered brand analytics platform, introduced the Political Brand Index, a PR and communications management solution that helps brands gain awareness and control over how they are perceived politically. The Tickr platform is used by leading global brands such as Porsche, Johnson & Johnson, and Olympus. “In today’s politically-charged environment, it’s critical for brands to understand how they are associated with issues and candidates. They may create these associations intentionally, but just as often, the…