Browsing Tag

brand consistency

Five Ways to Win More Deals Through Strategic Response Management

If you’re a B2B marketer or Sales professional, you’d probably agree that killer RFP (Request for proposal response) or written proposals would help you win more new business. And in fact, this turns out to be the case with recent research showing that 78% of buyers say that written proposals are the most important part of their evaluation process. Unfortunately, there must be a major disconnect happening because far too many companies continue to deliver plain vanilla responses to RFPs or completely miss important…

Enterprises Still Failing to Adopt Digital-first Globalization Strategies Despite Customer Engagement Benefits and Opportunities, SDL…

80% of Respondents Have Global Expansion Plans Over the Next Three Years, but Only a Third Would Deploy a Digital-First Strategy A report published today by SDL, a global leader in content creation, translation and delivery, reveals the majority of brands are still ignoring the benefits of a digital-first globalization strategy, and instead focus their efforts on deploying a local sales team when entering new markets. “Global enterprises are hindering their expansion plans by focusing on a sales-first approach, before…

4 Pro Tips to Build an Engaging Mobile Website for Any Business

Website redesign agency, Huemor, knows the value that mobile sites can provide to a brand, so they're sharing 4 tips for building a successful mobile website. Check them out below. Maximize your mobile site performance rate: In order for your mobile website to see successful conversion rates, it needs to work for mobile customers. For a quality mobile experience, your brand needs to ensure that its mobile website loads fast for mobile connections. This involves careful functional design and planning to ensure that your…

The Ultimate Brand Consistency Checklist for Local Marketing

Why does brand consistency matter? The most successful multi-located brands know that brand consistency means everything. In fact, recent reports indicate that well-managed and consistent brands may be worth up to 20% more than competitors. In most cases, consistency is the foundation of brand equity or a customer's perception of your brand. Unfortunately, brand equity isn't built overnight. For the vast majority of multi-located businesses and organizations, brand equity is built very, very slowly. The fact is, your…

Join The Brand in 2018

How Do You Market To A Marketer? That’s the real brief as we wake up every day. Consumers are way too adept and onto it. They’re seeing the same new news we are. Connecting is a pretty hard needle to thread – and our industry has never been more dynamic. There’s always a new insight, a new wrinkle that comes up overnight. There’s no annual update in Vegas for continuing education in advertising. It’s every day. We’re ready for it – and we’re constantly building the team and the talent who want to push each other…