Brand Engagement

The voice ad platform is recognized for enabling the first-ever dialogue campaign to be executed programmatically Instreamatic, providing an end-to-end voice AI platform for managing, measuring and monetizing conversations between brand…
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- Launch follows the close of a $3 million seed funding round co-led by Valor Equity Partners, Valor Siren Ventures, and Chive Media Group CEO John Resig - Anchored by $100 million from Starbucks, Valor Siren Ventures backs…
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New brand research provides ultimate answer: Are a Human Brand, 21st Century Brand, Category Placeholder, Label, or Commodity? Today It Matters Big Time! ‘Are you really a brand?’ is the ultimate question for marketers , according to Brand…
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CitrusAd and Dabbl Partner in Scaling Online Shopper Engagement Dabbl is joining forces with CitrusAd, the world-leading, white-label, self-service, ecommerce retail media advertising platform to more deeply engage the online grocery…
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IRI, the global leader in innovative solutions and services for consumer, retail and media companies, is advancing marketing optimization capabilities through the Marketing Studio on IRI Intelligence Suite™, a cloud-native solution powered…
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Leading voice-over provider Voices recommends that companies put measuring the success of sonic branding on their agendas. Marketers are well aware that their activities need to be data-driven to prove return on investment, but sonic…
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It’s been challenging for businesses to remain relevant over the past year, with much of the economy on hold and consumers sticking close to home. Companies have tried to engage customers with emails declaring, “We’re here for you!” but…
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More and more, brands are beginning to see the value of their packaging in influencing consumers’ purchasing decisions. But much less often do they understand the true potential of their outer and additional elements in driving brand…
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3radical, the leader in audience engagement and earned data solutions, announces the launch of its new consumer research report, "The Struggle is Real: Adapting the Online Experience to Fit Today's Consumer's Needs." This report gives…
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Results Show More Brands Relying on Zero and First Party Data in Preparation for the Deprecation of 3rd Party Cookies Piano, the leading subscription commerce and customer experience platform, announced the results of an original study…
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Chat apps used by consumers for a wide range of brand engagement purposes, especially strong outside the U.S., according to new Mitto survey Mitto, a leading provider of global omnichannel communications solutions, announced it now…
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In 2006, Clive Humby coined the phrase “data is the new oil” and since then this has become the catchphrase amongst marketers for the past 14 years. However, what went predominantly unnoticed is the further elaboration he gave on this…
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Research Indicates That Brands Are Skeptical of How Brands Use Their Data, but Omnichannel Loyalty Programs Offer Brands a Competitive Advantage and the Opportunity to Rebuild Trust Through Relevancy CrowdTwist, an industry-leading…
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Matt Heinz President, Heinz Marketing Webinar World'18 is almost upon us. On the agenda is the question that is foremost on every marketer's mind -'How to put the personal back in marketing,' - with a focus on how to build context-based…
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