Browsing Tag

brand experiences

Interbrand Launches “2021 Breakthrough Brands” Report Highlighting The 30 Challenger Brands Set To Disrupt The US Market

Interbrand – the world's leading brand consultancy – launched its "Breakthrough Brands 2021" report, unveiling the 30 brands set to revolutionize the US market. From mobile banking developed specifically for Black and Latinx customers (Greenwood Bank) and mental health treatments (ATAI Life Sciences) to secure messaging services (Signal) and plant-derived produce coatings (Apeel), Interbrand predicts these challenger brands have got what it takes to become household names. Marketing Technology News: Strata…

QuestionPro Spring XDay 2021 Focuses on Future of Research, Customer Experience and Employee Experience

QuestionPro, a global leader in online survey and research services announced the agenda and speaker lineup for its annual customer event, XDay 2021 North America. This free event, taking place online May 11, 2021 from 10 a.m. – 3:00 p.m. (U.S. Central Time), features panels and fireside chats with industry leaders on a range of topics related to the future of research, customer experience and employee experience. The event opens with remarks from QuestionPro founder and CEO Vivek Bhaskaran, in which he will unveil a new…

Study Finds That Marketers View Unstructured Data as the Next Generation of CX

A commissioned study conducted by Forrester Consulting on behalf of Reputation, the global leader in reputation experience management (RXM), found that the majority of marketing and consumer experience (CX) professionals consider customer feedback and unstructured data key to building impactful brand experiences, but many are focused on collecting large amounts of data versus high quality data. Marketing Technology News: Sift Raises $50 Million at a Valuation Over $1 Billion and Expands its Executive Leadership Team to……

Stingray Business and Space Factory Media Announce Partnership with FAT Brands for Global Music and Customer Experience AI-Driven Insights…

Services to initially launch at Fatburger and Johnny Rockets locations Stingray Business, a leading business-to-business multi-platform music and in-store media solution provider, and Space Factory Media, a digital media collective, today announced that they have signed an agreement to provide custom music, insights, and AV systems solutions for FAT Brands, a leading global franchising company that strategically acquires, markets and develops fast casual and casual dining restaurant concepts around the world. Marketing…

Havas Media and PUMA Tap Firefly’s New Street.IQ Product to Usher in a New Era of OOH

As the first digital out-of-home platform that uses live data to improve advertising campaigns weekly, Firefly’s StreetIQ surmounts the limitations of traditional OOH channels to drive confidence in outdoor advertising following COVID-19 Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, announced the launch of Street.IQ, the first and only product to use live data to optimize out-of-home (OOH) campaign performance mid-flight. In tandem, PUMA launched its third…

Litmus Launches New Features to Streamline the Creation of Personalized Brand Experiences

New capabilities empower marketers to create personalized, agile, and scalable brand experiences Litmus, a leader in email marketing, announces new capabilities to empower marketing teams to create personalized brand experiences quickly without any additional resources or headcount. New capabilities include Dark Mode Detection, tools for brand consistency and advanced user permissions, and additions to the Email Previews testing suite. Now, practitioners can utilize advanced insights to make data-driven segmentation and…

Coremedia and commercetools Enable Brands to Create Inspiring Shopping Experiences

The CoreMedia Content Cloud is now available on the commercetools Integration Marketplace CoreMedia, developer of the agile content management and experience orchestration platform CoreMedia Content Cloud, is now a partner of commercetools, a leading global software company and Provider of the platform of the same name for B2C and B2B trade of the next generation. This partnership integrates CoreMedia's open, API-driven best-of-breed solution with the cloud-based headless e-commerce software from commercetools. This gives…

CoreMedia Partners with commercetools Empowering Brands to Build and Deliver Superior Multiexperiences

CoreMedia Content Cloud is now available on the commercetools Integration Marketplace CoreMedia, developer of the agile content management and experience orchestration platform, CoreMedia Content Cloud, announced a partnership with commercetools, a global leader in next-generation commerce software. This partnership integrates CoreMedia's open, best-of breed, API-driven solution with commercetools' true cloud, headless commerce platform to enable marketers, merchandisers and developers to collaboratively create, preview,…

How Brands Can Scale Gracefully in a Global Crisis 

In today’s digital era, consumers hold very high standards when it comes to brand experiences. From premium websites and personalization to flexible services and fast response, brands must master all aspects of the consumer experience to retain loyal, long-term customers. Those that achieve this can drive revenues 5.7 times greater than their competitors who don’t, but how does this practice apply in the midst of a global crisis? Extraordinary events, such as the recent Coronavirus outbreak, dramatically change consumer…

Merkle Launches Human Loyalty(R) Maturity Assessment

Solution gives marketers a path to sustainable loyalty Merkle, a leading technology-enabled, data-driven performance marketing agency, today announced the launch of its Human Loyalty Maturity Assessment. The Assessment is part of Merkle’s Human Loyalty solution, which includes digital promotions, gamification, engagement hubs, and loyalty programs, all of which are designed to create enduring brand-consumer relationships and serves as a source of identity needed to fuel personalized brand experiences. The Assessment…

How Brands Can Scale Gracefully in a Global Crisis

In today’s digital era, consumers hold very high standards when it comes to brand experiences. From premium websites and personalization to flexible services and fast response, brands must master all aspects of the consumer experience to retain loyal, long-term customers. Those that achieve this can drive revenues 5.7 times greater than their competitors who don’t, but how does this practice apply in the midst of a global crisis? Extraordinary events, such as the recent Coronavirus outbreak, dramatically change consumer…

Spectrio Acquires Profit On-Hold and Airwaves Scenting, Expanding In-Store Marketing Footprint

Merger Creates Efficiencies and Adds Customer Engagement Opportunities for Clients Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced that it has acquired Profit On-Hold and Airwaves Scenting, based in Mandeville, La. The merger will increase Spectrio’s in-store marketing footprint throughout North America. Spectrio acquires Profit On-Hold and Airwaves Scenting, expanding in-store marketing footprint in North America. Spectrio’s current clients…

How to Succeed in Marketing to the Connected Consumer

From demographic to social and transactional, Connected Consumers are happy to offer personal data in exchange for a more personal service and experience. Relationships between brands and consumers have changed. The way we consume products, services – and even marketing messages – is not the same as it once was. The proliferation of smartphones and tablets, along with the rise in value of the subscription economy is leading this change. Consumers are now hyper-connected in ways that never existed before. Digital…

Social Selling Is Risky Business: How to Mitigate the Dangers

Social Selling is dramatically changing the Sales landscape at a breakneck pace. Smart Selling Tools just released the 2019 SalesTech Benchmark Survey showing a 500% increase in Social Selling technology since 2017! In fact, Sales Technology spending is increasing across the board, with a 47% increase in the same period. While no one has outright attributed my previous installments in this series with this increased investment, you can draw your own conclusions. In past articles, I’ve highlighted the value Marketing can…

New Book Explains Why Experiential Marketing is Critical to a Brand’s Success

In "Brand Experiences: Building Connections in a Digitally Cluttered World," Award-Winning Marketer Steve Randazzo Shares How Experiential Marketing Campaigns Have Helped Brands like Disney, the NBA, Campbell's, Citgo, Dr. Pepper Snapple Group, Tractor Supply Company, and More Build and Maintain Brand Loyalty Today’s digital world has marketers fighting to break through the noise and sales teams struggling to bring some excitement and energy into their customer meetings. Many marketers today still rely on old status quo…

Qualtrics Announces Speakers and Agenda for X4 Experience Management Summit 2018

Qualtrics X4 Experience Management Summit Would Witness Is an Annual Gathering of World's Most Prolific Experience Leaders Qualtrics, a leader in research and experience management, has announced the world's largest conference dedicated to the importance of experiences in business across customers, employees, products, and brands. Read Also: Pathmatics Launches First Panel-Based Paid Social Ad  The 2018 X4 Experience Management Summit™ unites experience management leaders from top organizations and influential…