Browsing Tag

Brand Loyalty

5 Ways Marketing and Sales Can Use Creative E-learning to Boost Lead Generation

Forbes has estimated by 2025 e-learning could be worth a staggering $325 billion. With the rise in popularity and content, businesses are cashing in on the e-learning market and are becoming more creative with concepts to capture new audiences. The CPD Standards Office is a body that offers cpd accreditation in the UK and recently launched a campaign to uncover the top 10 most unusual e-learning courses on Udemy. The findings showed an acceleration in demand for unique and inventive courses, from zombie apocalypse…

Marketing to Gen Z

Gen Z – the generation born after 1995 – has long mystified marketers. Rumored to have low attention spans, the case may be that marketers just aren’t producing content that’s attention-grabbing enough for this portion of the population. The oldest members of this group are just graduating college and will soon join the corporate working force with expendable income to boot. Making up 25% of the population, building brand loyalty with Gen Zers is imperative to the future success of any brand In order to reach this…

8 Tips for Creating High-Performing Emails

Every month it seems like there’s a new way to contact customers—social media, chat, text messages, push notifications—and yet email is still the top-performing communication channel for the majority of marketers. There are no signs of Email Marketing slowing down either, with more and more consumers expected to adopt email worldwide over the next three years. Knowing these trends, it’s more important than ever to ensure that your Marketing emails are designed to actively engage customers and get a solid Return On…

Managing the Messaging Maze: How Modern Marketers Can Move the Needle with Millennials

It wasn’t all that long ago that Personalized Marketing meant addressing an email to someone by their first name. But these days, it’s not enough to call out customers by name in an e-blast if the content contains impersonal offers that don’t take into account their unique purchase histories. To stay competitive in our on-demand world, and build a pipeline of brand loyalty that ensures repeat business, brands have to create an individualized experience that accounts for each customer’s unique tastes and preferences.…

Don’t Color the World Yellow: Why Localization Is Key to Successful Marketing

The Guardian Newspaper in the UK recently found that by 2020, the quality of a brand’s customer experience will top price and product as a key differentiator. This is not surprising, considering the biggest brands today (think Amazon, Facebook, and even Google) revolutionized the user experience, making the internet more than just a mainstream medium and into an individualized platform thanks to Personalization and Localization. This has made the demand for relevant content even stronger, more so, than the millennial…

Why Businesses Must Grasp Millennial Thinking Or Face Economic Calamity

When it comes to shopping and buying, the Millennial generation appears to play by its own rules. And businesses that fail to understand the Millennial mindset are destined to fall behind their competition – and perhaps plummet into irrelevancy, says Gui Costin (www.guicostin.com), an entrepreneur, consultant and author of Millennials Are Not Aliens. “Millennials are changing how we buy, how we sell, how we vacation, how we invest, and just about everything else,” Costin says. “If you’re running a business, you have to…

Oracle Financial Services Global Survey Divulges Consumer Expectations for Digital Banking

67% of the Consumers Surveyed Have Switched to Digital and Become Open to Non-Bank Options Research from the New Digital Demand in Retail Banking shows that integration of banking needs to be better equipped with a customer’s digital lifestyle. The service should be instant, integrated with social platforms, and most certainly, with data being the driving force. In their latest report, Oracle has revealed the results of their survey which delved into a customer’s behavior, sentiments, and preferences on the banking…

Brands Must Show Loyalty To Earn Loyalty, According To Alliance Data’s New Consumer Study

Gen Z and Millennials Play by Their Own Set of Rules, and Now Loyalty Does, Too NextGen consumers are leading the retail industry to a new view on loyalty, according to new research by Alliance Data's card services business, a provider of a market-leading private label, co-brand, and business credit card programs. The newly released study, "The Rules of NextGen Loyalty," reveals how Gen Z and Millennials have been empowered by unique experiences, technology, and the power of choice to engage brands and experience loyalty…

Beating the Big Guys Is All About Brand Loyalty

There’s an imbalance in the sales and marketing industry today between small business and the industry giants of the world. With deeper pockets, wider budgets, and seemingly limitless tools at their fingertips, competing against the “big guys” can seem like an insurmountable task. But it doesn't have to be this way. With the right solutions and customer insights, smaller businesses can be just as competitive at winning over their customers. Regardless of the size of your business, the most effective way to drive customer…

Adobe Unveils Next-Gen Content Intelligence to Transform Customer Experiences

Adobe Promises to Deliver Content Intelligence That Will Play Key Role in Building Brand Loyalty, with Personalization, Authenticity, and Design Reigning Supreme The latest Adobe survey of the US consumers has revealed that people spend on average 7.8 hours per day engaging with digital content—a figure that jumps to 11.1 hours per day among teenagers. According to the report, brands must produce, execute and iterate on compelling content at an ever-increasing velocity to engage with consumers, which is not an easy feat.…