Brand metrics

The FT has chosen to work exclusively with Brand Metrics for all digital brand lift measurement Global technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced it…
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By integrating with BERA, Neustar Optimizer™ ties marketing investments and tactics to critical brand health metrics to prove the long-term impact of branding on the business Neustar, Inc., a TransUnion company, announced a partnership…
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Upwave's new capability automatically pulls custom benchmarks with instantaneous metrics to empower publishers and brands with data-informed insights Measuring multiple brand campaigns at once just got easier, thanks to Portfolio Analytics…
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Global technology company, Brand Metrics - which works with publishers to demonstrate the effectiveness of digital advertising - has announced a new hire in the US. Following a period of significant growth, Taylor Sturtevant has been…
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Ringier Advertising, the Swiss marketing unit of Ringier AG, a leading, international acting Media Company headquartered in Switzerland, is working with Brand Metrics to support Swiss advertiser campaigns and provide evidence of brand lift…
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Organizations across every industry were forced to rethink operations in 2020, including how to save costs wherever possible. As a result, marketing budgets were often slashed, and brand awareness efforts took a backseat to other priorities…
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As brands make the shift away from traditional metrics like clicks to modern metrics like ad recall, how can they ensure they are accurately measuring campaign performance? Brand measurement is always a hot topic for both publishers and…
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Branded content campaigns are regarded as one of the more effective ways to cut through, with the hope of enjoying a halo effect in their chosen environment. Given the relatively bigger budgets, marketeers understandably want to know how…
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The publishing group became the first in Italy to offer its customers continuous measurement of the impact of media campaigns on brands. Swedish technology company, Brand Metrics, which works with publishers to demonstrate the…
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It was refreshing that in the same week The Guardian marked the 200th anniversary of its creation, its digital commercial team went public with the publisher’s latest commitment to a forward-thinking, innovative measurement strategy. As…
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Brand uplift measurement now available for all campaigns across the Brand Advance publisher network  Following a year with the Swedish technology company, Brand Metrics - which works with publishers to demonstrate the effectiveness of…
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The Global CMO Growth Council, representing 1,200+ chief marketers from some of the world's leading brands, is advocating to, once-and-for-all, establish a clear, universal path for marketers to help drive business growth and benefit…
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Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expansion of its London team following enormous growth over the past 12 months. Marketing…
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For all the technological sophistication of digital media, it is remarkable how crude many of its most-used metrics remain. For publishers and agencies, the data used to demonstrate the performance of digital advertising has typically…
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