Brand metrics

Branded content campaigns are regarded as one of the more effective ways to cut through, with the hope of enjoying a halo effect in their chosen environment. Given the relatively bigger budgets, marketeers understandably want to know how…
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The publishing group became the first in Italy to offer its customers continuous measurement of the impact of media campaigns on brands. Swedish technology company, Brand Metrics, which works with publishers to demonstrate the…
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It was refreshing that in the same week The Guardian marked the 200th anniversary of its creation, its digital commercial team went public with the publisher’s latest commitment to a forward-thinking, innovative measurement strategy. As…
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Brand uplift measurement now available for all campaigns across the Brand Advance publisher network  Following a year with the Swedish technology company, Brand Metrics - which works with publishers to demonstrate the effectiveness of…
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The Global CMO Growth Council, representing 1,200+ chief marketers from some of the world's leading brands, is advocating to, once-and-for-all, establish a clear, universal path for marketers to help drive business growth and benefit…
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Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expansion of its London team following enormous growth over the past 12 months. Marketing…
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For all the technological sophistication of digital media, it is remarkable how crude many of its most-used metrics remain. For publishers and agencies, the data used to demonstrate the performance of digital advertising has typically…
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