Brand Metrics hires seasoned ad tech professional as part of its expansion into CTV

Campaign measurement specialist Brand Metrics hires Robby Kraai to develop and scale the company’s CTV product offering

London, UK – 8th February 2024: Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today announces the appointment of Robby Kraai as part of the company’s ongoing expansion into CTV.

Assuming the role of Head of CTV, Robby is responsible for leading the company’s expansion into the channel, evolving the product and working with CTV broadcasters to identify their needs, while providing granular analysis of campaign performance.

The appointment comes hot off the heels of a new partnership with Paramount ANZ, which brings the company’s brand lift measurement technology to growing CTV markets outside the US and Europe.

With six years’ experience as Director of Advertising Technology at leading music video streaming company XITE – a Brand Metrics client, for whom Robby built the entire tech stack  – he joins Brand Metrics as a passionate, knowledgeable and accomplished CTV specialist.

Prior to his role at XITE, Robby worked as a Sales Engineer for video ad platform SpotX. In the early stages of his career, he was a professional gamer, giving him an appreciation for the inner workings of innovative and immersive advertising formats.

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“Having seen Brand Metrics from the client side, I was struck by how great the product was, and how invested the team were in what they’d built,” says Robby. “I’m looking forward to applying my experience of sitting between both sales and tech to develop the current offering, and exploring the wealth of opportunities in this space”.

He continues: “The current CTV technology landscape is fairly fragmented. Despite attempts such as the IAB’s VAST 4 and SIMID, there is still no workable standard across the industry, so my role is also about working with publishers to make sure the Brand Metrics product can be appropriately developed and applied to meet their individual needs.”

Brand Metrics CEO Anders Lithner says: “As more consumers turn to streaming services, the advertising opportunity is huge. Forecasts predict CTV ad revenues will experience a CAGR of 10.4% between 2023 and 2028 globally, so now is clearly the time to focus on expansion in this area. Robby’s appointment marks an important step in the evolution of our product and an investment in the future success of Brand Metrics.”

Press Contact:

Maryum Sheikh, Press Lead at The Digital Voice

About Brand Metrics

Brand Metrics provides a market-leading platform to measure brand uplift for digital ad campaigns, including display, branded content and video, even campaigns as small as 50,000 impressions, to ensure publishers have tangible proof of their value for even smaller clients. Simple and powerful, its survey-based SaaS technology calculates brand lift across four key metrics: awareness, consideration, brand preference and action intent, and compares these scores against Brand Metrics’ global benchmarks, allowing full comparability from campaign to campaign. Its SaaS technology is used by over 50 global publishers including The Guardian, News UK, National World, New York Times, Bloomberg, Financial Times and Burda Forward, providing them with tangible proof of their sites’ value. More info:

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