Browsing Tag

campaigns

Nucleus Research’s 2021 Marketing Automation Value Matrix Highlights Vendors Meeting New Consumer Demands

Demand for cloud-based marketing automation solutions continues to grow as consumers seek out personalized customer experiences no matter the marketing channel they’re on. With a focus on achieving true end-to-end customer experience, vendors have expanded customer visibility through customer data platforms and integrations, according to Nucleus Research’s 2021 Marketing Automation Value Matrix. Marketing Technology News: Entravision Communications Corporation Expands Global Digital Footprint Through Acquisition Of……

Marketing 360® Releases Case Study on the Power of Data-Driven Ads for Small Businesses

For small business owners, every dollar invested in digital advertising campaigns is taking a leap of faith, and that's why it's so important that those leaps of faith pay off. With the right tools and experts behind you, a good campaign can make a huge impact, and that's exactly what happened for a local dance studio with the help of Marketing 360. Marketing Technology News: Driving Human Excellence in Marketing, Sales and All of Tech With the help of their Marketing 360 success manager and using data to drive the…

CloudCommerce’s Artificial Intelligence (AI) Solution Outperforms Client Expectations in Recent Test

CloudCommerce, Inc. (CLWD), a leading provider of digital advertising solutions, announced that an accessories maker for the Jeep Wrangler experienced a 143% increase in conversions and its highest click-through rate ever by leveraging SWARM, the Company’s AI-driven solution. Marketing Technology News: InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing for InMobi… Andrew Van Noy, CloudCommerce CEO reported, “SWARM tested 90 ad variations leveraging a mix of images, headline and body copy.…

SOCIALHOSE.IO Announces Enterprise Social Listening Tools

Scalable and flexible pricing to democratize media monitoring Since the beginning of the COVID-19 pandemic, nothing has really changed - but everything did. People still work hard, read emails, go to "meetings," shop, and the list goes on. The pandemic has only pushed the "fast forward" button of the online world, the internet of things and the virtual everything. SOCIALHOSE.IO, a social listening agency, makes listening affordable to smaller businesses looking for enterprise-level solutions needed to keep up with the pace…

Criteo Announces New Traffic Generation Solution to Increase Engagement in Clients’ Upper-Funnel Campaigns

Marketers can now engage with over 300 in-market commerce audiences higher in the customer journey Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users…

Annual Omnisend Research: Custom Marketing Automation Rises, Performs Better Compared to Industry Standards

Omnisend's annual statistics report shows that marketers who design custom automation workflows around customer behavior and demographics have better performing workflows overall. The infographic, created from original data and statistics on segmentation, omnichannel marketing automation, and campaign timing can be found in The 2019 Omnichannel Marketing Automation Statistics Report. Omnisend, omnichannel marketing automation platform for ecommerce, has released their annual report on campaign performance in marketing…

Klear Introduces Automated Tracking for Influencer Marketing Campaigns

Klear Has Launched a New Feature for Instagram Stories That Enables Marketers to Measure the Impact of Influencer Marketing Campaigns Influencer Marketing Technology Company, Klear, has announced the launch of a new feature which can enable marketers to automatically track content posted on Instagram Stories. Instagram stories are an expanding feature on the highly-interactive social media platform that creates video and photo sequences which disappear within 24 hours. Klear COO Guy Avigdor commented, “This is a major…

Interview with Daniel Kravtsov, CEO, Improvado

"Talented people should not be wasting their time spreadsheeting. They should be spending their time analyzing data, optimizing campaigns, and developing new strategies."Tell us about your role and how you got here? What inspired you to co-found a technology company? I founded four companies back in Russia and had two successful exits, one in the adtech space. I moved out to San Francisco and started a trading desk with a small team. But after hundreds of meetings with digital media agencies and businesses, we discovered…

How To Interpret And Measure KPIs In The New Age Of Marketing

As a marketer, your goal for most campaigns is to create value for your brand’s top line by increasing things like orders and revenue. Historically, this choice was made because there was a lack of additional viable KPIs to choose from. There used to be questions like, “Did we see more revenue after we shipped out a bunch of catalogs? Were we selling three times as much in market B after we setup billboards in and out of the city center?” However, marketers didn’t have an accurate way of determining just how good their brand…