Browsing Tag

brand personality

ABBYY’s New Brand Reflects Its Focus on People and Business Transformation

ABBYY, a global Digital Intelligence company, revealed today its new corporate brand identity, featuring vibrant illustrations and colors and an updated logo. The new brand design, created with brand and design agency, Shuka, reflects what ABBYY represents: a visionary, innovative, trusted, high-energy, and creative expert who helps to reimagine and accelerate organizations’ transformations globally. “After announcing our new Digital Intelligence portfolio last year and identifying new market positioning and brand…

Analyzing the Big Five Traits Your Brand Personality Needs to Be Reputable

Brand Personality has evolved into an interesting entity where companies communicate with their customers. Nowadays, we see brands embracing their personalities and even using them for promotional opportunities. But have you ever thought about what your brand personality means and how it impacts your company’s relationship with customers? In the 1980s, researchers determined that the human personality can be defined by the “Big Five” traits: Openness, Conscientiousness, Extraversion, Agreeableness, and Emotional range. As…

Real-life Food Photography Drives Marketing

Better phone cameras and the popularity of social platforms like Facebook and Instagram mean we all have unprecedented access to photos from people's authentic dining experiences. This type of user-generated content (UGC) has become a force to be reckoned with in the restaurant industry, especially. Consider this: across all ages, 55 percent of consumers trust UGC over other forms of marketing. Additionally, only 15% of people trust recommendations from brands, while 84% of people trust recommendations from people.…