ABBYY, a global Digital Intelligence company, revealed today its new corporate brand identity, featuring vibrant illustrations and colors and an updated logo. The new brand design, created with brand and design agency, Shuka, reflects what ABBYY represents: a visionary, innovative, trusted, high-energy, and creative expert who helps to reimagine and accelerate organizations’ transformations globally.
“After announcing our new Digital Intelligence portfolio last year and identifying new market positioning and brand personality, we wanted to evolve our look-and-feel that brings this new vision to life and clearly communicates these key brand attributes,” said Scott Opitz, CMO at ABBYY. “We were inspired by what our customers shared with us through a series of interviews and decided to take a fresh look at our corporate brand. We took their feedback and now the new ABBYY look translates to how we invite customers, partners, and employees to experience and engage with us, to transform and reimagine. It now personifies who ABBYY is.”
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ABBYY’s new brand identity is high-energy, vibrant, and fun, and better reflects how it helps global organizations reimagine their digital transformations.
The redesign preserves and refreshes the brand’s legacy. ABBYY is an established company recognized for its technology acumen, but as the company has evolved and offers more comprehensive solutions for higher value use cases, the new brand identity evokes this transformation. One main graphic includes an unfolding shape that goes from one design to another and symbolizes transformation, the turning point and start of a new future. The logo is both timeless and modern, with a classic font and a new, vibrant red color. The new color schemes are fresh, energetic, and modern and the gradients represent the transformation.
In acknowledgment of ABBYY’s evolving engagement with people to transform the way they work and help them thrive, the new design reflects the company’s goal to deeply connect with customers’ motivations. Customers and prospects will see connections to who ABBYY is in the designs—fresh and exciting, professional yet fun, and personal.
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