Brand Identity

Market Report Details Missed Engagement Opportunities by Major Ad Agencies to Maximize Reach and Consumer Interaction A new report by Chicago-based IP firm Intelliname reveals that a majority of the commercial ads featured during the Big Game this past Sunday missed major opportunities to drive positive engagements to score added points. The illustrative report provides a comprehensive look into how major advertising agencies failed to incorporate creative paths and intuitive experiences that consumers could follow to get…

Atlanta-based provider will now offer an extensive array of best-in-class print services with just the right punch of color Power Marketing + Printing (PMP) has announced the completion of the acquisition of Market Place Color based in Atlanta, GA, a leader in large format printing specializing in digital UV inkjet and backlit Duratrans production. The acquisition is a strategic pairing of each firm's established offerings intended to bring existing clients a more robust spectrum of print production services. Power…

The New Brand Reinforces Its Investment in People, Technology and Growth DMI, wholesaler of consumer-driven life and annuity products announces a new brand identity with a complete rebrand.  As part of its rebranding efforts, the Company's name will change from DMI Marketing to a shortened version, DMI. We felt it was the right time to move away from utilizing 'Marketing' as part of our name to reflect our comprehensive offerings." said Brian Donahue Founder and President of DMI. Donahue adds, "While we do provide…

Company Opens Sonic Brand Architecture to Global Artists for Custom Curation Built on trust and passion, Mastercard is redefining how people interact and recall the brand with the drop of its first-ever sonic-integrated music single. As experiences increasingly define the brand in the eyes of the consumer, Mastercard is designing consumer journeys that cater to the senses and reinforce the brand in new and differentiated ways. “I’m thrilled to be collaborating with Mastercard on its first-ever single. The uniquely…

New Brand Identity Exemplifies Partnership Approach, Attracting Marquee Clients Across Fintech, Healthcare, Ecommerce and Retail Ubiquity, a customer experience-driven outsourcing specialist, launched a new brand identity and website amid record growth in revenue and new clients. Dedicated to becoming an extension of client brands, Ubiquity's momentum is driven by existing clients tapping the company for additional services and a significant increase in new clients, including financial services innovators, healthcare…

TMG Worldwide, a SaaS company that is redefining how global brands do business on WeChat, announced its official rebrand to Chatly. The comprehensive rebrand signifies a repositioning of the company's focus as the core SaaS product, WeChatify, has been completely redesigned, expanding beyond marketing to enable end-to-end management of a brand's entire WeChat strategy including marketing, service, sales, and commerce. While still retaining many of its original features, the newest version of the Chatly software offers a…

Introducing Holler, a technology company that creates and delivers useful, entertaining, expressive, original visual content that adds texture and emotion to messaging environments and digital communication. The company, formerly known as Emogi, announced a new brand identity, created in partnership with branding and design company Dear Future, and an integration with MagicLab to bring animated content to 425 million users across the world’s largest dating app, Badoo. The team at Holler is made up of digital animators,…

Nuance Communications, Inc., a leading provider of conversational AI, announced the name for its upcoming Automotive spin-off: Cerence Inc. This new brand and identity will become official when the business separates from Nuance on October 1, 2019. At that time, Cerence Inc. will become an independent, publicly traded automotive software company. Cerence is an invented name and word, coined from powerful visual and linguistic associations with intelligence, experience, serenity and control. The word has smooth, visually…

New Name and Identity Integrates the Company's History with its Future Inception Digital, a leading provider of video production, interactive visual solutions, broadcast and webcast platforms for virtual meetings and audiovisual/meeting support, announced the launch of a new corporate brand identity and name.  The organization will now be known as The Inception Company. This new name recognizes both the company's 15-year history of entrepreneurial innovation and also gives rise to a more connected, cohesive and…

"We’re also allowing brands to join the conversation seamlessly – not as ads, but as branded content that is presented to users when they want to share them."Tell us about your role at Emogi and how you got here. What inspired you to start a Conversational Content Platform? I serve as the Founder and CEO of Emogi a content engine for communication services that helps people have better conversations whether they’re texting on a chat app, commenting on a post, or sending a video to friends. Partnering with leading…