Browsing Tag

Brand Identity

Flow Launches New Visual Identity to Support Growth for Cross-Border E-commerce

Flow, the premier cross-border e-commerce solution for brands and retailers, announced the launch of its new visual identity. The rebranding initiative reflects Flow’s position as the leading provider of flexible, frictionless cross-border e-commerce experiences for international consumers. “A little over a year ago, Flow raised $37 million in our Series B round of funding. And just a few months later, the entire world was disrupted by a global pandemic. We spent 2020 helping our international e-commerce clients…

SPi Global Rebrands As Straive; launches A New, bolder And Younger Brand Identity

SPi Global, the market leading content technology enterprise, today announced the launch of its new avatar as Straive (pronounced "strive"). Following many developments in recent years including major acquisitions, new revenue streams and further consolidation of key business divisions, the new brand restates the value proposition of the company. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer Over the years, the company has established itself as a leading e-learning solutions…

Contify Announces Rebrand, New Logo and Tagline to Reinforce Its Core Value Proposition

Contify, the AI-enabled market and competitive intelligence platform, unveiled its new corporate brand identity and redesigned logo with a new tagline ‘Make Informed Decisions’. Changes were made to their earlier logo and branding to signify Contify’s growth, core value proposition, as well as incessant dedication to their customers. Contify just completed its 12 years as an organization, and thus, the decision to rejuvenate its brand was well-timed. One of the pioneers in the frontier of market intelligence, Contify…

ABBYY’s New Brand Reflects Its Focus on People and Business Transformation

ABBYY, a global Digital Intelligence company, revealed today its new corporate brand identity, featuring vibrant illustrations and colors and an updated logo. The new brand design, created with brand and design agency, Shuka, reflects what ABBYY represents: a visionary, innovative, trusted, high-energy, and creative expert who helps to reimagine and accelerate organizations’ transformations globally. “After announcing our new Digital Intelligence portfolio last year and identifying new market positioning and brand…

MakeMeReach Announces Rebranding as Paragone.ai, Empowering Marketers to Reimagine Social-Advertising Engagement

Paragone.ai empowers modern marketers to reinvent the way they engage with audiences through paid social media MakeMeReach, a Perion company that provides an advanced, multi-channel social advertising management platform, unveils its new brand identity, Paragone.ai, along with its Actionable Performance Monitor (APM). The company empowers every modern marketer to constantly reimagine the way they engage audiences through social advertising. Marketing Technology News: Pandemic-Era Consumers Love Apps But Have Security…

Verimatrix Launches New Brand Campaign: Security Made for People

New Website, Brand Identity Elements and Ad Campaign Express the Power and Advantages of People-Centered, Frictionless Security Verimatrix, the leader in powering the modern connected world with people-centered security, announced its new brand campaign, "Security Made For People," along with a revamped website and supporting brand identity elements. Designed to authentically capture the human side of security, the campaign provides a glimpse into the real challenges facing Verimatrix customers and technology partners…

Google Cloud Launches Google Workspace

Google Cloud announced Google Workspace, a new brand identity that reflects a new deeply integrated product experience, plus new editions to purchase tailored to customers' needs. Google Workspace thoughtfully brings together messaging, meetings, docs, and tasks—all built with trusted Google security and powered by the cleanest cloud in the industry. "This is the end of the 'office' as we know it," said Javier Soltero, Vice President and General Manager of Google Workspace. "From here on out, teams need to thrive without…

How Brands Can Scale Gracefully in a Global Crisis 

In today’s digital era, consumers hold very high standards when it comes to brand experiences. From premium websites and personalization to flexible services and fast response, brands must master all aspects of the consumer experience to retain loyal, long-term customers. Those that achieve this can drive revenues 5.7 times greater than their competitors who don’t, but how does this practice apply in the midst of a global crisis? Extraordinary events, such as the recent Coronavirus outbreak, dramatically change consumer…

WTS International Unveils Refreshed Brand Identity

WTS International (WTS) unveiled its new brand identity. The rebrand was the result of a two-year-long strategic planning process led by the WTS International Board of Directors, under the leadership of Maggie Walsh, Chair of the International Board. The launch is a culmination of over a year of member and chapter leader feedback and stakeholder engagement to identify important brand attributes. The attributes and qualities of the new WTS brand identity echo the forward-thinking, inspiring, inclusive nature of WTS. The…

MarTech Interview with Claudio Erba, Founder and CEO at Docebo

"Play around with brain connections, constantly try to tweak what you have to find new ways to train and conceptualize learning." Claudio, you are a pioneer in the Learning Management Systems realm. How did you start with LMS? In 2005, while I was teaching at a university in Florence, I realized an emerging need for a shared space to store my lesson presentations. At the time, tools like Dropbox weren’t available to help students easily access learning content outside of the classroom. As I watched the demand for…

eZ Systems Announces Company Name Change to Ibexa

New name reflects repositioning of the company as a leading B2B Digital Experience Platform vendor After twenty years as a successful vendor, eZ Systems today announced the launch of its new corporate brand identity and name. From today, the organization will be known as Ibexa, creator of the Digital Experience Platform for business. After record sales in 2019 along with a recent acquisition of B2B e-commerce software earlier this year, Ibexa experienced a seismic shift in the type and size of customers it serves while…

How Brands Can Scale Gracefully in a Global Crisis

In today’s digital era, consumers hold very high standards when it comes to brand experiences. From premium websites and personalization to flexible services and fast response, brands must master all aspects of the consumer experience to retain loyal, long-term customers. Those that achieve this can drive revenues 5.7 times greater than their competitors who don’t, but how does this practice apply in the midst of a global crisis? Extraordinary events, such as the recent Coronavirus outbreak, dramatically change consumer…

Nativex Announces New Trading Desk Offering; Corporate Restructuring Sees Nativex Elevated to Worldwide Brand

Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk Mobile advertising leader Nativex, announced the introduction of the Nativex Trading Desk, and a global strategic rebrand to align its parent company, Mobvista's client-facing business with the United States' name and brand identity. Starting today, marketers and advertisers leveraging the Nativex platform have access to the cloud-based trading desk. As the…

Pluto TV Accelerates Its Mission to Entertain the Planet Introducing New Features, Brand Identity and Campaign

New Brand Campaign Debuts With Tagline “Drop In. It’s Free,” Highlighting Pluto TV’s Ease of Use, Zero Cost and Unrestricted Access to Infinite Hours of Entertainment Pluto TV Releases Most Significant Product Upgrade in Years — “Project Venetia” Introduces New Features, Interface Design and More Pluto TV, the leading free streaming television service in the U.S., is rolling out a series of key initiatives in an ongoing effort to enhance user experience and increase brand awareness and resonance amongst consumers. “And…

Big Game Marketing – 15 Lessons From the Field

Market Report Details Missed Engagement Opportunities by Major Ad Agencies to Maximize Reach and Consumer Interaction A new report by Chicago-based IP firm Intelliname reveals that a majority of the commercial ads featured during the Big Game this past Sunday missed major opportunities to drive positive engagements to score added points. The illustrative report provides a comprehensive look into how major advertising agencies failed to incorporate creative paths and intuitive experiences that consumers could follow to get…

Power Marketing + Printing Enhances Capabilities with the Acquisition of Market Place Color

Atlanta-based provider will now offer an extensive array of best-in-class print services with just the right punch of color Power Marketing + Printing (PMP) has announced the completion of the acquisition of Market Place Color based in Atlanta, GA, a leader in large format printing specializing in digital UV inkjet and backlit Duratrans production. The acquisition is a strategic pairing of each firm's established offerings intended to bring existing clients a more robust spectrum of print production services. Power…

DMI Marketing Announces New Identity

The New Brand Reinforces Its Investment in People, Technology and Growth DMI, wholesaler of consumer-driven life and annuity products announces a new brand identity with a complete rebrand.  As part of its rebranding efforts, the Company's name will change from DMI Marketing to a shortened version, DMI. We felt it was the right time to move away from utilizing 'Marketing' as part of our name to reflect our comprehensive offerings." said Brian Donahue Founder and President of DMI. Donahue adds, "While we do provide…

Mastercard Unveils its First-Ever Music Single, Delivering Latest Evolution of its Sonic Brand Identity for the Next Decade

Company Opens Sonic Brand Architecture to Global Artists for Custom Curation Built on trust and passion, Mastercard is redefining how people interact and recall the brand with the drop of its first-ever sonic-integrated music single. As experiences increasingly define the brand in the eyes of the consumer, Mastercard is designing consumer journeys that cater to the senses and reinforce the brand in new and differentiated ways. “I’m thrilled to be collaborating with Mastercard on its first-ever single. The uniquely…

Ubiquity Unveils New Visual Identity During Unprecedented Expansion

New Brand Identity Exemplifies Partnership Approach, Attracting Marquee Clients Across Fintech, Healthcare, Ecommerce and Retail Ubiquity, a customer experience-driven outsourcing specialist, launched a new brand identity and website amid record growth in revenue and new clients. Dedicated to becoming an extension of client brands, Ubiquity's momentum is driven by existing clients tapping the company for additional services and a significant increase in new clients, including financial services innovators, healthcare…

Say Hello to Chatly: TMG Worldwide and WeChatify Relaunch as an All-in-One Suite for WeChat Management

TMG Worldwide, a SaaS company that is redefining how global brands do business on WeChat, announced its official rebrand to Chatly. The comprehensive rebrand signifies a repositioning of the company's focus as the core SaaS product, WeChatify, has been completely redesigned, expanding beyond marketing to enable end-to-end management of a brand's entire WeChat strategy including marketing, service, sales, and commerce. While still retaining many of its original features, the newest version of the Chatly software offers a…