Browsing Tag

brand safe

Gadsme, the first In-Game AdTech Platform allowing performance advertising, raises $8m in seed round

MTS Staff Writer Apr 12, 2022 0

Industry seed round led by Galaxy Interactive also joined by major game publishers, including Ubisoft. AppLovin’s ex-VP Corporate Development Co-Founds Gadsme. Gadsme, the only interactive AdTech platform that offers high quality immersive…
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Social Media Advertising

Inskin Media partners with Right Thing.Media To Offer Effective, Brand-Safe Social Impact…

MTS Staff Writer Apr 21, 2021 0

Inskin Media, which specialises in high impact digital advertising, has partnered with Right Thing.Media (RT.M) to amplify brand campaigns with social impact messaging within Inskin’s brand-safe marketplace. Together, they deliver social…
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AI/ML

60% of Content Containing COVID-Related Keywords Is Brand Safe

Business Wire Apr 10, 2020 0

New data from GumGum’s content analysis AI system reveals that keyword-based safety strategies are unduly denying brands access to vast viable ad inventories GumGum, Inc., an artificial intelligence company specializing in solutions for…
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Customer Acquisition

Xandr Creates Community

PRNewswire May 24, 2019 0

Community is a Brand-Safe, Insight-Driven, Privacy-Protected, Video-Forward Marketplace for Advertisers, Publishers, and Consumers Xandr, AT&T’s advanced advertising and analytics company, has announced the formation of Community, a…
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Brand Safety

RhythmOne Receives Recertification of Trustworthy Accountability Group Seal for “Inventory Quality…

PRNewswire Mar 15, 2019 0

RhythmOne plc, a global advertising technology company, announced it has received its 2019 seal recertification from the Trustworthy Accountability Group (TAG) for compliance with TAG’s Inventory Quality Guidelines (IQG). This…
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