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Brand Safety Institute

Brand Safety Requires Effective Identification Measures

White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers A new white paper released by five leading advertising standards organizations highlights the importance for brand safety of adopting effective identification measures across the digital advertising supply chain. Released by the Brand Safety Institute (BSI) in coordination with Ad-ID®, EIDR, Trustworthy Accountability Group (TAG), and IAB Tech Lab, "Identification: It's as Easy as ABC"…

Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand

More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content A new survey of US consumers highlights the significant financial risk to brands from a potential brand safety crisis involving their advertising. Conducted among 1,017 respondents via SurveyMonkey by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI), the survey found more than 80 percent of consumers said they would reduce or stop buying a product they regularly purchase…

Brand Safety Institute Opens Training & Certification Program For Brand Safety Officers

Sign-Ups and Training for First BSO Accreditation Program Now Underway; Adobe, Facebook, OpenX, Oracle Data Cloud Join as Founding Sponsors Launched last summer to professionalize the field of brand protection, the Brand Safety Institute (BSI) opened its doors to the ad industry's first accreditation process for the executives who manage brand safety and related issues within their companies. Sign-ups and initial training modules for the Brand Safety Officer (BSO) accreditation process are now available through…

Brand Safety Institute Names Two Dozen Industry Leaders to Help Design Brand Safety Curriculum

New BSI/TAG White Paper Recommends Closer Brand-Agency Collaboration, Increased Investment in Brand Safety Resources The Brand Safety Institute (BSI) named two dozen industry leaders as founding members of the BSI Editorial Board, which will help design the brand safety curriculum for BSI’s accreditation program for corporate executives. The new editorial board includes senior executives focusing on brand safety and related issues from top trade associations – including the 4A’s, IAB UK, IAB Tech Lab, ISBA, JICWEBS,…

Brand Safety Institute Launches to Educate and Accredit Brand Safety Execs in Digital Ad Industry

Joint BSI/TAG White Paper Highlights Industry Confusion Over Scope of Challenge, Illustrates Need for New Position of "Brand Safety Officer" To help the digital advertising industry tackle one of its most visible and persistent challenges, a new industry initiative – the Brand Safety Institute – launched to advance brand protection through research, education, and professional certification. The centerpiece of BSI's efforts will be a rigorous Brand Safety Officer certification program offering information, training, and…