brand sentiment

The transition to e-commerce had been steadily growing for years, but the start of the pandemic rapidly accelerated this trend. With lockdown restrictions forcing consumers away from in-person shopping, they have become increasingly…
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Vrity, the brand measurement leader offering real-time insight into the effectiveness of values-based messaging, today announced the launch of its Values Return Index (VRI). Vrity’s VRI connects purchase propensity to brand sentiment…
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