Brand Suitability

Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok in North America (US and Canada), UK, and EU. Powered…
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Silently tracking consumers across the internet, third-party cookies made it possible for marketers to reach customers like never before. But the cookie era is quickly drawing to a close. Even though Google delayed the sunset of third-party…
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Most effective ad campaigns have one thing in common -- they’re relatable. When your consumers relate to your messaging, they’ll pay attention. If your content doesn’t connect with their lives, it makes it nearly impossible for them to…
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Channel Factory, the global brand suitability and ad performance platform for YouTube has added two new hires to its UK team to help increase its footprint and to continue to grow the business across the region. Amy Crowsley and Daniel…
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Kelsey Garigan becomes Zefr's Executive Vice President, Head of North American Sales, further accelerating Zefr's momentum and cementing its position as the leader in brand suitability across video on YouTube and Facebook.  Zefr, the…
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DV now offers a comprehensive third-party brand suitability solution to clients buying on Facebook and Instagram DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced an…
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Channel Factory, the global brand suitability and ad performance platform for YouTube is adding to its leadership ranks as part of its US growth and expansion push, promoting Jed Hartman as its US President and appointing Jeremy Haft as…
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DV was the first to align with standards from the 4A’s Advertising Protection Bureau (APB) & WFA’s Global Alliance for Responsible Media (GARM) DoubleVerify (“DV”), a leading software platform for digital media measurement, data and…
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New contextual targeting filters give brands the tools to protect themselves from unwanted association with the global health crisis created by COVID-19 Comscore , a trusted partner for planning, transacting, and evaluating media across…
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