Browsing Tag

BrandMaker

BrandMaker Research Shows CMOs Increasing Marketing Ops Spend to Improve Financial Management

- CMOs struggling to simplify operational data into meaningful insights for decision-making - Marketing ops spending to deliver financial and budgeting efficiency - Marketing ops viewed as the engine to power all other marketing activities BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the final in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research…

5 Ways Marketing Operations Improves Marketing ROI

A lot of marketers don't get into marketing to run operations. They get into marketing because it's different from "operational fields" like engineering, supply chain management, finance, or even accounting. One of the last things most marketers want to do is to spend hours and hours thinking about operational issues. But perhaps it is their view of "marketing ops" that is holding them back. A huge opportunity is missed, particularly as there's significant ROI in marketing operations. In an era of modern marketing, the…

BrandMaker Research Shows Marketing Ops Critical to Effective Campaign Planning & Workflow Management

- Marketing and campaign planning tops the list of 2021 marketing operations investments - Campaign and workflow coordination challenges are impacting marketing success - Campaign management improvement needed to keep pace with market changes BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the second in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The…

BrandMaker Research Reveals Marketing Operations is Top Priority for Global CMOs

- Marketing ops on level pegging with marketing strategy - Growing demand for marketing ops teams with unique skillset - Martech solutions under spotlight to improve operations orchestration BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the first in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research revealed marketing operations (marketing ops) has…

BrandMaker Research Reveals Marketing Operations is Top Priority for Global CMOs

Martech solutions under spotlight to improve operations orchestration BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the first in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research revealed marketing operations (marketing ops) has become the top priority for marketing leaders in 2021, ahead of key areas such as brand building and lead generation.…

BrandMaker Posts Record Growth In 2020 As Global Marketers Prioritize Agility, Efficiency And Value

CPG, Retail and Financial Services Lead the Way in Marketing Operations Efficiency BrandMaker, the leading innovator in Marketing Operations solutions, announced the accelerated adoption of its Marketing Operations platform driven by a significant increase in new customers and strong organic growth. New customers signing up to the BrandMaker Marketing Operations platform in 2020 grew 175% year-over-year, many of which are global household brands, including the largest specialty consumer electronics retailer in the U.S., a…

BrandMaker Boosts Marketing Integration with CRM and ERP

BrandMaker, a global provider of marketing resource management (MRM) and marketing operations software, announced an OEM partnership with leading integration platform-as-a-service (iPaaS) provider, Boomi. Under the agreement, BrandMaker will resell Boomi as part of BrandMaker Fusion, which now allows marketing organizations to seamlessly connect their MRM platform to ERP and CRM systems and their entire marketing stack with little or no code effort. The net result is a connected MRM platform that increases data accuracy,…

BrandMaker Named A Representative Vendor In Gartner 2020 Market Guide

BrandMaker, a global provider of marketing resource management and work management software, has been recognized as a Representative Vendor in the Sophisticated Work Management Category for Marketing in the Gartner Market Guide for Marketing Work Management Platforms. Gartner defines sophisticated MWM platforms as "work management platforms robust in features and functionality for a variety of use cases to support a complex marketing environment and provide insights for executive decisions." Marketing operations leaders…

BrandMaker ‘Pulse’ Shows Global Marketing Organizations Set To Accelerate Digital Transformation

Budgets Will Shift from Brand to Pipeline Big Uptick in Need for Local Content Creation and Management Remote Working Is Here to Stay BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies. Key findings include:…

BrandMaker ‘Pulse’ Shows Global Marketing Organizations Set To Accelerate Digital Transformation and Shift To In-House Marketing

 Budgets Will Shift from Brand to Pipeline BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, today shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies. Key findings include: Correlation Between Marketing Investments and Agility:   While half of respondents…