Browsing Tag

BrandTotal

CMO Council Enters Into Strategic Marketing Partnership With Leading Brand Intelligence Provider BrandTotal

The Chief Marketing Officer (CMO) Council announced an expanded marketing alliance with BrandTotal, the leading brand intelligence platform, to showcase the power of accelerated market insight gathering. BrandTotal delivers actionable, real-time consumer insights, paired with competitive social advertising intelligence so that established brands, challenger brands, and their agencies can transform and optimize their marketing campaigns benchmarked against their competition. The alliance with BrandTotal will leverage the…

New data from BrandTotal – Leveraging Insights On Competitor Brands, And Shifting Your Social Media Advertising Campaign Creative, Is…

BrandTotal, the leading social competitive intelligence and brand analytics platform, announced the results of a survey to marketers on evaluating creative performance. While the results were almost split exactly down the middle, on what is the leading factor when it comes to a successful brand campaign, media (48%) or creative (52%), additional insights about results showcased that creative has a lasting impact on social advertising campaign performance, especially when you are tracking competitive digital and social…

BrandTotal Industry Snapshots Reveal Key Insights into Social Advertising Strategies For Top Brands in QSR, Consumer Electronics and…

BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organizations, today released the findings of industry reports for the QSR, Consumer Electronics and Furniture industries, detailing the brands in each category that are leading in digital and social share of voice (SOV) and share of topic within each respective industry. Through multiple intelligence layers, such as consumer sentiment, attitude, engagement, competitive spend and impressions, dark vs organic ads,…

BrandTotal Raises $12 Million in Series B Round to Expand Brand Marketing Analytics Technology

INcapital Ventures Leads Latest Funding BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organizations, announced that it has raised $12 million in its Series B investment round. The Series B round was led by INcapital Ventures, in participation with Maor Investments, Glilot Capital Partners, Flint Capital, KDC Media Fund, and FJ Labs. Today's announcement brings the total capital raised by BrandTotal to $20 million to date The company plans on…

Kylie Cosmetics Takes on Competing Makeup Brands Using Zero Social Ad Spend

Other competitors focused on Instagram and Facebook according to a new report by BrandTotal BrandTotal, the competitive intelligence platform for marketers, released data about how the top brands in the cosmetics industry are spending across social media platforms to promote their latest products to target audiences. BrandTotal’s latest report, “Social Marketing Snapshot: How Cosmetic Brands Use Paid Social,” shows how each brand is leveraging social media marketing, analyzing all paid and organic social campaigns from…

BrandTotal to Bring Agile Marketing to Microsoft Dynamics 365 Customers

Microsoft Business Applications Summit - BrandTotal announced it is working with Microsoft to provide customers with access to parts of BrandTotal's Agile Marketing Platform from within Microsoft Dynamics 365, helping them to stay agile in today's digital marketing era. With marketing budgets increasingly shifting towards digital, most marketing activity is hidden from public view, since it is highly targeted to specific segments, across multiple, fragmented channels. BrandTotal illuminates this so-called "dark…