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Brightline

BrightLine And SpotX Make Buying Enhanced TV Ads At Scale Easy

SpotX Enables One-Stop Solution for Programmatically Buying Brightline Enhanced AD Units Across Array of Premium Media Owners SpotX, the leading global video advertising and monetization platform, announced an expanded partnership with BrightLine, the market leader in enhanced TV advertising, to deliver a direct pipeline of premium inventory to advertisers, enhanced with BrightLine's robust suite of personalized and interactive ad formats. The solution streamlines the execution of enhanced ads at scale across over-the-top…

Partnership TechBytes with Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan

(Left) Rob Aksman Chief Strategy Officer at BrightLine (Right) Lawrence Chan SVP of Innovation & Strategic Partnerships at Cuebiq Over a course of the last eighteen months, the location data technology has evolved significantly. Marketers have a keen eye on how the world uses location data to amplify Mobile Marketing reach and real-time analytics. We spoke to Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan to understand how Location Data could be used to improve the customer journeys.Tell us about your roles at…

Cuebiq and Brightline Team Up to Enhance OTT Ad Buys with Footfall Attribution

New Capabilities Prove Ad Value, Optimize Spending, and Can Influence the Creation of More Effective Creative Cuebiq, a leader in location intelligence, and Brightline, the market standard for Advanced TV,  announced their partnership to provide media owners and advertisers with footfall attribution capabilities for targeted and/or enhanced OTT buys. Streamed OTT ads provide significant advantages in targeting, personalization, optimization, measurement and engagement. The addition of Cuebiq’s footfall attribution…