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Oath Unifies Ad Tech Under New Brand, Adds Advanced Features to Drive Growth for Advertisers and Publishers

Oath Ad Platforms Offers Access to Expanded Inventory, Innovative Ad Formats, Trusted Data and Enhanced Machine-Learning, Along with Other New Capabilities Oath, a Verizon subsidiary, introduced Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s trusted data,…

VideoAmp Strengthens Engineering Team, Names Josh Nisenson as New SVP of Engineering

In His New Role at Videoamp, Josh Nisenson Will Oversee the Company’s Engineering Teams VideoAmp, the software and data solutions company powering the convergence of linear TV and digital advertising, announced Josh Nisenson has joined the company’s leadership team as Senior Vice President of Engineering. Nisenson brings engineering leadership experience from Ericsson, Nortel Networks, Occam Networks, Mu Dynamics, Spirent, BrightRoll, and most recently Yahoo! (now Oath). In his new role at VideoAmp, Nisenson will oversee…

Teads Charts Explosive Growth in 2017 to Demonstrate Video AdTech Is Ripe

Teads, an Altice-Owned Company Registered A Record 53% Top Line Growth In 2017 The video adtech marketplace is ripe. The latest announcement by Teads demonstrates why video advertising platforms can no longer be left out of a CMOs' stack in 2018. Teads, a leading video advertising marketplace in the world, has announced record results for 2017, reporting a revenue of $317 million representing a 53 percent organic growth year-over-year (YOY). Recommended Read: Interview with Jon Lombardo, Global Brand Strategy Lead,…