Banner Before Header
Browsing Tag

Broadsign

Broadsign and TPS Engage Enhance Global Programmatic and Dynamic DOOH Access

New technology integration broadens international, programmatic dynamic DOOH inventory available via the TPS Engage DSP; streamlines contextual programmatic ad transactions  Broadsign, the leading digital out-of-home (DOOH) marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP). The new partnership extends the international digital screen inventory programmatically…

MarTech Interview with Burr Smith, CEO at BroadSign

"OOH used to be about buying media based on time and place, but with programmatic it’s more about buying an audience." Could you tell us about your role and journey into Marketing Technology? What inspired you to join Broadsign? I originally joined Broadsign as an investor early on. I liked the product, the company’s vision and its track record in the space. About five years ago, I decided to take a more active role as the CEO, and since then we’ve introduced several new products and added about 200 people to our team.…

Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. Programmatic Digital Out-of-Home Inventory

Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel Campaigns Broadsign, the leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor have announced a new partnership that enables brands to tap CCO's U.S. DOOH inventory via Broadsign's programmatic supply-side platform (SSP) Reach. Several brands, from sports entities to leading healthcare companies, have already tapped the integration to extend the reach,…

Broadsign and MobPro Form Partnership to Enable Programmatic Digital Out-Of-Home and Mobile Campaigns

Brands and Agencies Can Now Run Hyper-Targeted Location-Based Multichannel Campaigns via Broadsign’s Global Network of Screens and MobPro’s Mobile Expertise Broadsign, the leading digital out-of-home (DOOH) marketing platform, and MobPro, innovative mobile-first media agency, have integrated the Broadsign Reach supply-side platform (SSP) with MobPro’s demand-side platform (DSP) to enable integrated mobile and digital out-of-home campaigns to be purchased programmatically. In the partnership’s inaugural campaign, XITE,…