budget optimization

Influencer marketing spend was expected to reach as much as $15 billion by 2022. But, as budgets are drastically reduced due to the global pandemic, marketers are under intense pressure to accurately track spend, optimize budgets, and properly measure return on their investments. Today Traackr, a leading influencer marketing platform, announced the release of a Budget Optimization toolset for marketers to better analyze spend and increase ROI. Traackr's new capabilities enable brands to take control of their influencer…

With automated bidding, search term addition, keyword audits and budget optimization, etailz’s AdManager provides advertisers with data-driven insights through AI etailz.com, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support, announced the launch of its new self-service Amazon cost per click advertising software, AdManager. AdManager uses AI to automate the management of Amazon Sponsored Product Ads, which minimizes wasted ad spend, increases relevancy, and maximizes…