etailz Launches Self-Service Bid Optimization Software for Amazon Advertising
With automated bidding, search term addition, keyword audits and budget optimization, etailz’s AdManager provides advertisers with data-driven insights through AI
etailz.com, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support, announced the launch of its new self-service Amazon cost per click advertising software, AdManager.
AdManager uses AI to automate the management of Amazon Sponsored Product Ads, which minimizes wasted ad spend, increases relevancy, and maximizes return on investment. For the past three years, etailz has utilized AdManager internally for their retail and agency partners’ Amazon marketing. In that time, the software has managed over $5.8MM in ad spend, resulting in an average return on ad spend (ROAS) of 10:1, average advertising cost of sale (ACoS) of 10%, and average sales increase of 30%.
“We built AdManager to address the issues we, as retailers, were having. Through Seller Central alone, or competitive softwares, there are many limitations, including: access to historical data, streamlined reporting to inform data-driven decisions, and the ability to efficiently optimize campaigns at a mass scale and at the product level. AdManager makes that, and so much more, possible,” said Kunal Chopra, CEO of etailz.
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Powered by an expansive data model, the AdManager automates four major optimization processes: daily bid optimization, high-converting search term addition, negative keyword audit, and daily budget optimization.
Advertisers can tailor AdManager’s bidding strategy to suit their strategic initiatives by either setting a target ACoS and using AdManager’s tried and true optimizations, or create their own custom rulesets to guide the software’s actions. Depending on their goals, advertisers can set single-metric rules, multiple-metric rules, or a combination of the two in a tiered structure. Guiding metrics can be any combination of ACoS, ROAS, clicks, CPC, ideal cost per action (CPA), ideal CPC, sales, and more.
AdManager also runs weekly audits for relevant, high-converting customer search terms, and then adds them to the list of bidding terms. Likewise, AdManager evaluates current keywords to identify and isolate low-performing terms, which minimizes wasted ad spend and increases campaign relevancy.
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Additionally, AdManager runs hourly checks of the daily budget. If a campaign runs low on daily budget while meeting or exceeding the defined KPI’s, AdManager can automatically increase the daily budget to prevent lost momentum.
One of etailz’s beta clients, a supplement company named NutraBio, utilized AdManager to increase marketing sales by 43%, decrease spend by 16%, and decrease their average cost of sale by 5%.
“I spent a lot of time building custom excel sheets and employing best practices for my ad campaigns. With a significant time investment, I was able to achieve a 12% ACoS through Seller Central. With just three weeks of running AdManager my ACoS has dropped below 8%, and it took nowhere near as much effort. The level of support from etailz ensured that this was a pain-free process. Now I have opened up my budget for more aggressive ad spending and even greater returns,” said Marc Bruggemann, Online Marketplace Manager of NutraBio.
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