Browsing Tag

business analytics

Zype Announces New VP of Professional Services to Bolster Strategic Planning and Operations

George Cagle joins Zype to lead professional services and sales, and drive growth Zype, the infrastructure for digital video, announced George Cagle as the new Vice President of Professional Services. With 20 years of experience in senior professional services and program management roles, Cagle will lead all aspects of Zype’s services sales, business development, operations, and more. Marketing Technology News: Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record As part of his role…

Cuddle Joins Nielsen Connect Partner Network To Transform How Retail And CPG Leaders Consume Market Data

The new partnership combines the power of Cuddle’s intuitive analytics platform with Nielsen insights to transform how Retail and CPG leaders consume market data Cuddle, a leading AI-powered analytics platform, empowering industry leaders to use business insights gleaned from company data to improve overall business performance, announced it has joined the Nielsen Connect Partner Network, the largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG)…

Creating an Effective Digital Strategy to Bounce Back Post-Lockdown

During these uncertain times, many businesses are under pressure to reconsider entire digital marketing strategies. To stay on top, we must transform and find new ways to adapt to the current climate quickly and with maximum impact. By refocusing their digital marketing strategies, I believe that businesses can ensure they are in the best possible position to bounce back post-lockdown. So, what makes an effective strategy? With a new set of challenges and priorities, teams must work as one to create a single approach that…

WorkWave Launches Business Analytics Dashboards

WorkWave, a provider of cloud-based software solutions that support every stage of a service business’s lifecycle,  announces the launch of its new Business Analytics Dashboards, seamlessly integrated within WorkWave PestPac. Designed with management in mind, these intuitive and highly-visual dashboards provide proactive and predictive analysis of how pest control companies can improve their sales, operations and profitability. “Managers know that they can’t act on what they can’t see and understand quickly, and having…

Deloitte named a leader in Worldwide Business Analytics Consulting by IDC MarketScape

Deloitte has been named a leader in the report entitled, IDC MarketScape: Worldwide Business Analytics Consulting and Systems Integration Services 2020 Vendor Assessment (Doc #US45353220, June 2020). The IDC MarketScape recognition is based on Deloitte's proficiencies and strategies, including its infusion of analytics and artificial intelligence (AI) capabilities globally across major industries and domains. Deloitte has also been named a leader in the IDC MarketScape: Worldwide Cloud Business Analytics Services 2020…

EPAM Named a Leader in the IDC MarketScape: Worldwide Cloud Business Analytics Services 2020

What's the News: EPAM was named a leader in Cloud Business Analytics Services by IDC MarketScape. Why it is important: In a volatile market, data is critical for companies to stay afloat. Leaders in business analytics, like EPAM, can help provide the tools and expertise to pivot quickly and make informed decisions that enable businesses to thrive. Who it affects - Corporate enterprises worldwide. EPAM Systems, Inc., a leading global provider of digital platform engineering and software development services, announced that…

Pyramid Analytics Announces New North America Hires

Pyramid’s growth run continues despite challenging environment; adds veteran talent Harpreet Chahal, Jeff Van Earwage, and Angelie Janssen to support North America customers Pyramid Analytics, a leading global provider of next-generation business analytics for the enterprise, welcomed three industry experts to its growing North American team. Harpreet Chahal, Jeff Van Earwage, and Angelie Janssen joined Pyramid in late April. Together, they will be responsible for expanding Pyramid’s customer footprint and supporting the…

Pyramid Analytics Appoints Spencer Johnson as Vice President of North America Sales

Pyramid Analytics, a leading global provider of next-generation business analytics for the enterprise, welcomed Spencer Johnson as Vice President of North America Sales. Responsible for ensuring that the Pyramid has the necessary people, tools, training, and resources to meet designated revenue goals, Johnson will report to Omri Kohl, co-founder and CEO of Pyramid Analytics. His hire comes on the heels of a $25 million JVP-led funding round, announced earlier this month. Marketing Technology News: Comscore Sees Notable…

Onepath Survey Finds SMBs Aren’t Fully Leveraging Business Analytics

Despite spending hundreds of hours and thousands of dollars on their data analytics solutions annually, 86% of SMB managers and executives surveyed by Onepath said their companies could be making better use of these technologies Onepath, a long-time provider of managed technology services to small and midsize businesses, completed a survey of 100+ managers and executives in SMBs on the topic of data analytics. The research found that 67% of SMBs are spending at least $10,000 annually on people and technology to maintain…

Channeling the Flow of Data Through an Organization to Gain Better Marketing Insights

Data forms a cornerstone of every modern business, but too much data can easily get out of hand. As Marketing has moved online, the number of sources of data has dramatically increased. Now, across Advertising, Marketing, and Sales platforms, there are dozens of streams of data for marketers to round up, and it is easy for useful information to get lost in the process. From different platforms to varying file-types and locations, it can be tough to make decisions when you can’t see all your data in one place. Furthermore,…

Unified Office Announces Hospitality Management Suite for Hotels, Enabling Increased Productivity and Room Monetization Once Again

Helps Hotels Bring Sales, Scheduling and Customer Experience to a New Level Unified Office, Inc., a leading managed services provider offering reliable hybrid cloud-based virtual communications services and business analytics announced today that they are bringing their award winning Total Connect Now (TCN) business communications solutions to the hospitality industry. This offering will integrate with leading hotel management and messaging services such as Opera, Synergy and Kipsu to provide full customer visit, bookings…

Dynatrace Adds Business KPI Anomaly Detection and Analysis to Drive Better User Experiences and Business Outcomes

Automatic Detection of Business Anomalies With Real-Time Analysis and Measurement of Application Performance and User Experience Issues Deliver Improved Business Results Software intelligence company, Dynatrace, announced new enhancements to its Digital Business Analytics module at the Perform 2020 conference. The Dynatrace explainable AI engine, Davis, has been expanded to process business KPIs, such as revenue trends, customer conversions and churn. In addition, Dynatrace now enables one-click integration with the most…

Naina Leo Joins Attain, LLC

Management and Digital Transformation Consultancy Hires Federal Services Veteran Attain, LLC, a leading management, technology, and strategy consulting firm, announced that Naina Leo has joined the company as a Managing Director. In her new role with Attain, Leo will lead one of the firm's Civilian practices, and be part of the Federal Leadership team. In addition, she also will leverage her deep government and industry relationships as the Company's Federal Chief Growth Officer. With nearly 30 years of experience in…

As Enforcement Funding Increases, Organizations Report Varied Anti-Human Trafficking Programs

Following recently increased funding to U.S. law enforcement for anti-human trafficking efforts and during the second annual U.S. National Slavery and Human Trafficking Prevention Month in January, a poll conducted by Deloitte found that organizations have varying levels of anti-human trafficking program deployment. When asked about the strength of their anti-human trafficking programs, 28.5% of respondents at organizations with existing programs and just 8% of those at organizations launching such programs in the next 12…

MarTech Interview with Harry Glaser, CMO at Sisense

"AI may never live up to the extreme hype, it will fundamentally change how people interact with the world." Could you tell us about your role and journey into technology? I lead Marketing at Sisense, and it has been an interesting journey to get here. I didn’t grow up in Marketing, instead, I started as a Programmer and was one of those kids that took apart VCR’s and put them back together for fun. When I was about to graduate from the University of Rochester in New York, I had three offers on the table: one at a…

ThoughtTrace and Tableau Software: Incorporating AI-Powered Contract Intelligence into Tableau Business Analytics Provides Transformational…

ThoughtTrace, the leader in AI-Powered, domain-specific Contract Intelligence is proud to partner with Tableau, the leading analytics and integration platform, to advance digital transformation initiatives through new data-driven insights with unstructured data. In today's data-driven world, people need the power of many sources of data at their fingertips to gain and sustain a competitive advantage. ThoughtTrace is challenging the way people think about unstructured data, and transforming how it is used in the overall…

Dynatrace Expands Software Intelligence Platform with Digital Business Analytics

New functionality unlocks real-time AI-powered insights to drive better digital business results Software intelligence company, Dynatrace announced the addition of Digital Business Analytics to its Software Intelligence Platform. Digital Business Analytics provides real-time, AI-powered answers to business questions using data already flowing through Dynatrace’s application and digital experience monitoring modules. By tying together user experience, customer behavior and application performance data with business…

Introducing BAM: Brand Attraction Monitor

The World's First Cross-Media Measurement Tool for Informing a Brand's Overall Marketing Effectiveness and Performance Against Key Competitors Now in market is Mass Minority's Brand Attraction Monitor (BAM), a first-of-its-kind technology that was created to help brands understand the full impact of a campaign's effectiveness across a brand's whole ecosystem in near real time. With this information, an organization can see how their full range of communication efforts are performing against key competitors. BAM measures a…

TechBytes with Dimitris Vlitas, Senior AI Advisor, Data Practitioners

Tell us about your role at Data Practitioners and the team/technology you handle. Our work at Data Practitioners focuses on the use of data science and AI to deliver predictions and recommendations to our clients. My role as Senior AI Advisor lies with the implementation of the AI solution itself and ensuring that the platform is equipped to evolve in line with key trends in the Sales and Marketing landscape. It’s important that we take AI in the right direction as business demand and interest around its real-world…

Sisense and Amplifi Announce Strategic Partnership for the Enterprise

Sisense Partners with Amplifi, a Leading Strategy and Information Management Consultancy That Works with Some of the World's Largest Brands, to Help Extend Analytical Insights Sisense, disrupting the BI market by simplifying business analytics for complex data, announced a partnership with Amplifi, a best-in-class strategy and implementation consultancy for Information Management. Amplifi is a firm that saw more than 200 percent revenue growth in its key business segments in 2018 year-over-year, and has a diverse client…