Business Development

What's the most optimum way for modern B2B marketers to use AI powered martech to boost outcomes? Kristin Russel, CMO at symplr weighs in with a few thoughts in this MarTech Interview: ______ Hi Kristin, take us through your…
Read More...

Veteran industry executives Susan Najjar, MS, MBA and Meghan O'Sullivan bring decades of experience guiding companies to achieve lasting market impact – one story at a time Life sciences organizations seeking to grow and gain visibility…
Read More...

TRĒ AI announced that it has successfully launched its TRĒ AI CRM/ERM solution at Brennan, Manna & Diamond, the latest in a series of same-day deployments. On deployment, Brennan, Manna & Diamond's legacy lists were uploaded and…
Read More...

Integration brings Seeds and Universal Pixel to advertisers for smarter targeting and performance optimization Choozle, a leading omnichannel digital advertising platform and services provider, announced expanded access to global…
Read More...

Ferocious Media, a digital marketing agency specializing in the skilled trades, has partnered with The Blue Collar Success Group® (BCSG), the leading coaching and business development organization for residential service contractors. This…
Read More...

Kurt Donnell, CEO at Freestar chats about the changing world of adtech and ad monetization in this MarTechSeries catch-up: ________ Hi Kurt, take us through your adtech journey and time at Freestar so far? I began my career as an…
Read More...

New offering enables brands to monitor and improve the environmental impact of their digital advertising campaigns, leveraging DV’s AI-powered Technology DoubleVerify, the leading software platform to verify media quality,…
Read More...

FuboTV Inc., the leading sports-first live TV streaming platform, announced the availability of programmatic pause ads. Fubo is the first Connected TV (CTV) platform to offer this ad format in a programmatic biddable environment, powered by…
Read More...

New suite of integrations enables advertisers to easily activate their first-party insights for enhanced audience reach, measurement, and media optimization InfoSum, the world’s leading data collaboration platform, announced a…
Read More...

New AI-powered capability enables global advertisers to apply trusted third-party protections across Google’s SPN inventory DoubleVerify (“DV”) , a leading software platform for digital media measurement, data and analytics,…
Read More...

Global advertising technology leader The Trade Desk announced the appointment of Will Platt-Higgins as Executive Vice President (EVP) of Business Development for North America. In this role, Platt-Higgins is responsible for leading business…
Read More...

Strategic leadership hires enhance the company’s U.S. regional and global growth as well as its commitment to clients Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, announced the…
Read More...

Partnership Drives 3.4X Greater Reach, 2.5X Lower Cost Per Reach, 1.5X Higher Efficiency in Viewable Impressions, and Competitive Cost Per Qualified Visit in VIA Rail Canada (VIA Rail)'s Digital Campaign Optable, a Software-as-a-Service…
Read More...

Signal loss has become a critical obstacle for marketers, disrupting their ability to measure and optimize campaigns efficiently. To address this disruption, advertisers must first understand the true impact of the problem, the…
Read More...

Harmonic's VOS®360 Ad SaaS has been Officially Integrated with FreeWheel for Server-Side Ad Insertion and In-Stream Advertising Harmonic is pleased to announce that its VOS®360 Ad SaaS has been officially integrated with FreeWheel's…
Read More...

Advanced technology enables advertisers to drive reach and connections across the music video network’s premium inventory, especially on CTV Nexxen, a global, unified advertising technology platform with deep expertise in video and…
Read More...

Deterministic data graph brings scale and accuracy to foundational demographic CTV audiences Alliant, the leading data-driven audience company, announced a new partnership with Madhive, the leading technology company for local Connected…
Read More...

Advertisers can now use Deep Sync’s accurate, privacy-safe data to power highly targeted Connected TV advertising campaigns. This partnership will enhance audience targeting capabilities and ensure that advertisers can maximize…
Read More...

Next-Generation ad tech platform joins forces with the high performance L2 to unleash the power of user owned data and content Artifact Lab, a cutting-edge platform re-architecting privacy in ad-tech announces a partnership with Eclipse,…
Read More...

Pete Bradbury, Chief Commercial and Growth Officer @ VideoAmp shares a few insights for modern advertisers and marketers in this catch-up with MarTech Series: Welcome to this MarTech Series chat, Pete, tell us about yourself and your role…
Read More...