Business Management

Wipro Limited , a leading global information technology, consulting and business process services company, announced the setting up of an Innovation Centre in Holborn, London. Wipro will invest £16million over the next four years in the 20,000 sq. ft. Innovation Centre which will serve as Wipro’s flagship centre in the United Kingdom and offer technology expertise to companies in the UK and globally. It will be integral to providing advanced digital, cyber security and cloud expertise to both established and upcoming…

Doug Kleinsmith is a marketing and business management professional living and working in Minneapolis, Minnesota. His work and success are proof that you don’t need a college degree to have an impact. Being self-employed for the last 35 years, Doug Kleinsmith has built multiple successful marketing businesses with more than $1 million in total sales. He has trained more than 2000 professional salespeople. Doug Kleinsmith was awarded multiple business awards and was considered the top marketing agent for 12 years.…

Marketing 360® today announced a powerful addition to their already robust SMB platform - the addition of their Scheduling App. With Marketing 360's Scheduling app, it's never been easier for an SMB to take full control of their schedule, staff, services, and more. Marketing Technology News: Agency Revolution Releases New Capabilities And Content To Drive Revenue Growth The Scheduling App gives customers the ability to book services, appointments, and reservations right from the business' website. The app allows…

Marketing 360 recently announced their 2020 platform metrics, which showed a total of 51,273,308 emails sent by SMBs through the nurture tool within the platform. The Nurture tool within the Marketing 360 platform incorporates both email marketing and SMS text message marketing, and gives SMBs an effortless way to nurture leads and customers. With a huge library of already designed, fully customizable email templates specific to industry and easy-to-use design tools, creating email campaigns is a breeze. Furthermore, the…

Cellebrite, the global leader in Digital Intelligence (DI) solutions for public and private sectors, today announced the appointment of Alon Klomek as Chief Business Officer (CBO). In this newly created role, Alon will be responsible for sales, training, as well as the development and rollout of professional services to further expand the company’s Digital Intelligence footprint. He will lead the company’s global business operations in Law Enforcement, Military & Intelligence, and Enterprise sectors. Marketing…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from iPost, Nylas, Applied Systems, Oracle, and MoneyGram International. iPost Announces First-Ever In-Platform Email Integration with Campaign-Genius iPost, an enterprise email marketing and automation provider, announced a technology integration with Campaign-Genius, a dynamic content and visual automation platform for email, CRM, messaging and web. iPost is the first email service…

Financial Leader MacRae Brings Track Record of Success in Profitable Scalability and Expansion Stateless, Inc., the company reinventing network connectivity, announced the appointment of Judd MacRae as Vice President of Finance. In this role, MacRae will support on Stateless’ fast-paced growth through financing strategies, developing the company’s finance and analytics teams and implementing sound financial management practices. @Stateless_inc appoints Judd MacRae as Vice President of Finance. Judd’s expertise to help…

No. 1 Home Service Business Management Software Expands Its Executive Team with Former Intuit Quickbooks and Sony Playstation Marketing Chief ServiceTitan, the world's leading all-in-one software for residential home service businesses, announced that Guy Longworth, a veteran executive with more than 30 years of experience in sales and marketing for global brands, will join the company as its first chief marketing officer. Longworth most recently served as global chief marketing officer and senior vice…

While I am not an organizational change expert, I do have a front row view into how companies organize various functions including marketing operations (MO). This group has literally exploded onto the marketing scene in the last two years, and rightly so. Before then, marketing struggled to transform into a revenue machine because of applying right-brained thinking to a left-brained problem. In response, marketing operations have become a reality. I’ve watched the rise and metamorphosis of this burgeoning function and…