Browsing Tag

Buying journey

eCommerce Transactions Expected to Rise to Record Levels During Holiday Shopping Season

New benchmark data from ACI Worldwide revealed a projected 27 percent increase in global eCommerce transactions over the holiday period October 2020 through December 2020. The data, based on hundreds of millions of eCommerce transactions from global merchants, also projected a 40 percent increase in the buy-online-pick-up-in-store (BOPIS) or click-and-collect channel. "Although a number of brick-and-mortar stores have closed due to the pandemic, their eCommerce sites remain available. On the other hand, some stores that…

Tacton Launches Groundbreaking Self-Serve Capabilities to Help Manufacturers Empower Customers Across the Buying Journey

Tacton, a global leader in Smart Commerce solutions for manufacturers with CPQ, announced the launch of new self-serve capabilities that allow manufacturers to enable their customers to visualize, configure and purchase B2B manufacturing products with ease. The new capabilities empower end customers by improving the real-time collaboration process, thus shortening the sales cycle. One of the biggest challenges of B2B manufacturing buying and selling is the amount of back-and-forth collaboration that needs to take place…

Using Intent Data Optimally to Manage Through COVID-19 and Beyond

Today, while many businesses have slowed down, or in some cases completely stopped, there are still markets that are showing some positive trends. True Influence is seeing the volume of interest in demand generation from numerous industries and buying groups has increased compared to the start of the earliest shelter in place orders due to COVID-19.  Changes in the business environment can mean changes in your target audience. Intent signals about your customers and prospects enable companies to focus their time and…