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C3 Metrics

C3 Metrics Receives MRC Accreditation for Display Ad Viewability Measurement

C3 Metrics announced that the Media Rating Council (MRC) has granted it accreditation for measurement of Desktop and Mobile Web Display Ad Viewable Impressions and related viewability metrics. “Viewability is the critical component for accurate attribution” To earn MRC accreditation, C3 Metrics successfully completed an audit by independent CPAs engaged by the MRC of the technologies, systems, and processes that contribute to its viewability measurement of display ads, and was determined to be compliant with MRC’s Minimum…

C3 Metrics Welcomes Lauren Lannan As Director of Product Management

Pandora & Accordant Media Vet to Drive Accreditation and Product Advancement for Cross-Channel Measurement Provider C3 Metrics, the global leader in cross-channel advertising measurement and accountability, announced that Lauren Lannan has joined the company as Director of Product Management. With eight years in the AdTech industry, Lauren’s extensive experience of building products and teams spans from Dentsu’s Accordant Media to Pandora. Lauren joins C3 Metrics from Wagz, where she was Digital Marketing Director.…

C3 Metrics and Havas Helia Bring Attribution To Customer Relationship Management (CRM)

Product Will Be the First to Enable Attribution Measurement of CRM Platforms Such as Email, Digital Media, OTT, Household Addressable TV and Direct Mail C3 Metrics, the global leader in cross-channel advertising measurement attribution and accountability, and Havas Helia, the data and digital CRM agency of the HAVAS network, announced a partnership to develop the industry’s first customer relationship management (CRM) attribution product. The product, which has been in development over the past months, will enable…

C3 Metrics Launches “Bug Bounty Program” on the Bugcrowd Platform

Leading Cross-Channel Advertising Measurement Outcome Provider Commits to Site Safety with the Leading Crowdsourced Security Company C3 Metrics, a global leader in cross-channel advertising measurement and accountability, announced the launch of a Bug Bounty Program with Bugcrowd, a pioneer in crowdsourced security, to ensure the security of its customer data. A Bug Bounty Program is a crowdsourced initiative that rewards individuals for independently discovering and reporting software bugs in an organization’s…

Prediction Series 2019: Interview with Jeff Greenfield, COO and Co-Founder, C3 Metrics

Tell us about your role and journey into technology. How did you co-start C3 Metrics? While working in the world of product placement and branded entertainment, I was lucky enough to meet my C3 Metrics Co-Founder Mark Hughes.  A marketing legend, Hughes convinced a town to rename themselves from Halfway, Oregon to Half.com Oregon, creating both the first ‘dot-com’ town and one of the most memorable company launches. The worldwide attention attracted eBay and shortly thereafter Half.com was acquired. With the release of…