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CANOPY Management

CANOPY Management Approved as Official Amazon Demand-Side Platform Provider

CANOPY Management announced it was selected as one of Amazon's preferred Demand-Side Platform (DSP) agencies. CANOPY was one of the few independent agencies approved to use the service. This allows CANOPY Partners to sidestep the e-commerce giant's significant monthly spending minimums yet still leverage the powerful DSP retargeting service at a lower buy in—all while under the umbrella of CANOPY's other highly-success seller optimization services. Marketing Technology News: Nielsen Advances Shopper Research With…

CANOPY Management Introduces Leading Listing Optimization Service

CANOPY Management introduced its successful Listing Optimization service to the public. The service was, until now, available only to CANOPY Partners, for who it quickly improved critical e-commerce sales metrics. The Listing Optimization Service enhances a product's Amazon Detail Page and pushes more prospective buyers to that page. "The Detail Page is a product's showroom," said Brian Burt, Founder and CEO of CANOPY Management. "It's what triggers or prevents a person from buying." The new system launched after…

Former Amazon Executive Stefan Haney Joins CANOPY Management

CANOPY Management announced the addition of Stefan Haney to their leadership team. Haney previously served at Amazon for over a decade in Director roles leading Seller Strategy and Consumer Shopping Experience. In these roles, he grew global and domestic sales by designing and leading systems that improved seller success and launched new shopping innovations. Haney will leverage his experience to expand and reinforce existing and forthcoming strategies of CANOPY Management, a full-service marketing agency and the force…