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Cardinal Path

Dentsu Aegis Network Acquires E-Nor bolstering Cardinal Path

Acquisition by Dentsu Aegis Network forms largest Google Analytics 360 Sales & Service Partner Dentsu Aegis Network has acquired Santa Clara, Calif.-based E-Nor, a pioneer in the Google Analytics platform that has deployed and supported state-of-the-art analytics platforms for hundreds of clients. E-Nor will join Dentsu's marketing analytics consulting arm, Cardinal Path, creating a significant force around the Google marketing stack through expertise and licensing. Founded in 2003 as an analytics consultancy,…

Cardinal Path’s 2019 State of Marketing Technology Report Highlights Consolidation & Disruption

The 4th annual installment of Cardinal Path's State of Digital Marketing Analytics in the Top 1000 U.S. Online Retailers uncovers trends within enterprise marketing technology (martech) ecosystems of the largest online retail organizations. The report drills into the tools and platforms in use by the largest online retailers and surfaces trends into how these organizations are building and using their martech stacks-- a foundational part of a digital strategy. This year's report underscores increased consolidation…

Cardinal Path Launches Marketing Analytics Buyer’s Guide 2019

9 Marketing Analytics Solutions with Proven Business Impact, Start at $20k Cardinal Path, a leading marketing analytics consulting firm, has released the Marketing Analytics Buyer’s Guide 2019, a shortlist of solutions that have delivered significant business value for Fortune 1000 clients. The carefully curated list of solutions arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the business as optimized consumer journeys become the cornerstone of…

TechBytes with David Booth, Co-Founder and Chief Commercial Officer, Cardinal Path

David Booth Co-Founder and Chief Commercial Officer at Cardinal Path Cardinal Path is the largest Google Marketing Platform (Analytics 360) reseller in the world. We spoke to David Booth, Co-Founder and Chief Commercial Officer at Cardinal Path, to understand the core tenets of their technology integration for Google 360 and how it helps marketing teams to work with CRM.Tell us about your role at Cardinal Path and the team/technology you handle. I’m the co-founder and Chief Commercial Officer at Cardinal Path.…

Analytics Rising Brings Together Industry’s Top MarTech & Digital Marketing Voices, Views, and Practitioners

Cardinal Path, a leading marketing analytics firm, has assembled an all-star line-up comprising industry experts across the marketing technology (MarTech) space and the talented people who leverage these tools to elevate their marketing programs through data-driven insights. Analytics Rising is a virtual summit that takes place October 11th, and is designed to help marketers navigate the explosive MarTech space to establish a stack and a strategy that delivers demonstrable value for their business. Partners and…

Merkle and Cardinal Path to Partner on Delivery of Google Analytics 360

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced a formal agreement with Cardinal Path, an award-winning marketing analytics consulting firm and fellow member of the Dentsu Aegis Network, to deliver advanced Google Analytics 360. Dentsu Aegis Network’s ability to provide growth solutions and expert services that present new business opportunities across the entire customer journey is further realized when its individual agencies come together to bring their clients seamlessly…

State of Digital Marketing Analytics in Top 1000 U.S. Retailers Report Shows Multi-Platform Adoption, Continued Growth

Cardinal Path has published its annual State of Digital Marketing Analytics in the Top 1000 Internet Retailers report for 2018, uncovering analytics maturity and marketing technology adoption across the top 1000 U.S. online retailers. This year's report finds that many -and a growing number- of organizations have deployed multiple parallel solutions across analytics, tag management, testing, optimization & personalization, and data management platforms as they continue to optimize and streamline their marketing…