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Cassandra

Cassandra’s “The Culture Of Influence” Report Reveals What Makes An Influencer Effective With Gen Z And Millennials

Report Offers Insights on Influencer Impact on Gen Z and Millennial Purchasing Behavior A new trends report, "The Culture of Influence," released by Cassandra, ENGINE's insights and strategy group that studies trendsetting young consumers, reveals the key characteristics and strategies that drive the relationship between influencers and consumers. The report takes a deep dive into the influencer space today to understand what gives influencers their influence and what brands need to do to be successful in the space. It…

Spending Power in the “Attention Economy” Brings New Age of Brand Loyalty into Focus

Insights from Engine's Cassandra Reveal New Path to Loyalty Through Engagement and Experience The often underestimated Generation Y has nearly three times as much spending power ($934 billion) as Baby Boomers ($392 billion), with Generation Z ($323 billion) close behind, according to new data released by cultural insights and strategy agency Cassandra, part of Engine Group. The oft-forgotten Generation X leads with a massive spending power of $1.2 trillion. The latest spending power figures and new insights from…

Spending Power in the “Attention Economy” Brings New Age of Brand Loyalty into Focus

New Spending Power Figures from Engine’s Cassandra Highlight Increasing Importance of Brand Advocacy Cassandra, powered by Engine, released new spending power figures that show Generation Y has nearly three times as much economic authority ($934 billion) compared to Generation Z ($323 billion) and Baby Boomers ($392 billion), yet still trail the oft-forgotten Generation X ($1.2 trillion). The latest figures from Cassandra signal a shift in spending power as the rise of the “attention economy,” fueled by brand advocacy and…