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Acxiom and GSTV Partner to Measure Impact of Video Advertising

People-Based Measurement Solution Enables Advertisers to Evaluate Spend and Leverage Insights for Future Campaigns Acxiom has announced its partnership with GSTV to provide advertisers with the people-based measurement that will effectively quantify the impact of video advertising delivered through GSTV. Read More: How is The Location Data Landscape Shaping Up in 2018? The partnership leverages Acxiom’s leading analytics practice and identity resolution technologies to connect audiences and transaction data in a…

RedPoint Global Expands Partnership With Acxiom

Alliance Enables Seamless Experience for Marketers Seeking Enhanced Real-Time Engagement with Customers RedPoint Global, a leading provider of data management and customer engagement technology, announced an expanded partnership with Acxiom, the data foundation for the world's best marketers. As part of this relationship, RedPoint customers now have access to a continuous flow of leading third-party audience enhancement data, AbiliTec a proprietary identity resolution solution that creates accurate identifiers for…