Listrak Announces Inaugural Revenue Gap Index to Support Retailers
Listrak, the leading digital marketing cloud technology provider for retailers, announced their first Revenue Gap Index. The index highlights the company’s methodology and approach to assess the effectiveness of email campaigns as well as a snapshot of how retailers’ digital marketing programs perform today. The Revenue Gap Index uncovers specific areas where retailers can drive incremental revenue opportunities and boost overall email campaign results to deepen engagement and loyalty with customers.
On average, retailers…