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ChannelMix

Alight Analytics Disrupts Marketing Analytics Industry With Suite of Next-Generation Solutions

Combining the Speed of Self-Service Software With the Flexibility and Expertise of a Custom Consulting Engagement, Alight’s Solution Approach Provides a Much-Needed Third Option for Marketers Who Want Quick, yet Relevant and Actionable Analytics Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a turnkey way to analyze marketing performance. Each solution is designed specifically for the marketer’s unique campaign goals and strategies…

Alight Analytics Launches Industry-Leading Cross-Channel Attribution Solution

ChannelMix Keys, the Latest Addition to Alight's ChannelMix Platform, Helps Marketers Produce True Cross-Channel Attribution Alight Analytics, the industry leader in marketing analytics, is proud to announce the launch of ChannelMix Keys, the latest addition to its ChannelMix platform, to help marketers produce true cross-channel attribution. With ChannelMix Keys, marketers generate a single multi-character tag or “key” that can be attached to ad campaigns on Facebook, Google, Twitter, YouTube and other online and offline…

Alight Analytics Launches-ChannelMix, Sports Marketing Analytics Solution

ChannelMix, The Sports Marketing Analytics Solution, Automatically Collects and Organizes ALL Social Media Data From Facebook, Twitter, Instagram, YouTube, SnapChat and All Other Fan Engagement Platforms Alight Analytics, the industry leader in marketing analytics, launches a new product to help professional sports teams, leagues and other sporting organizations better understand — and monetize — the massive fan engagement with their brand. The National Basketball Association and the Memphis Grizzlies are the first two…