Browsing Tag

Chat Apps

Mitto Extends Messaging Support for Major Chat Apps, Enabling Brands to Reach Billions of Users

Chat apps used by consumers for a wide range of brand engagement purposes, especially strong outside the U.S., according to new Mitto survey Mitto, a leading provider of global omnichannel communications solutions, announced it now supports application-to-person (A2P) messaging via all major chat apps, extending brands' ability to engage with customers on their preferred channels. Mitto's extended A2P support for all major chat apps coincides with new research from the company, which reveals insights into consumer…

Don’t Shoot the Messenger: How Chat Apps Became Political

During the recent protests in Hong Kong, organizers looking to avoid government surveillance turned to Telegram. The encrypted messaging app soon became one of the most downloaded apps in Hong Kong. Then its servers were hit by a cyberattack that its founder said came “mostly from China.” In the wake of Sri Lanka’s Easter bombings, the government blocked residents from accessing the country’s most popular social media and messaging apps, including Facebook, YouTube, WhatsApp, and Viber. According to officials, the…