Cheetah Digital

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…

Certification further demonstrates Cheetah Digital’s continued commitment to meeting key regulations and protecting sensitive information, while helping brands engage customers Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces that Cheetah Messaging (formerly Marketing Suite) has earned Certified status for information security by HITRUST. The achievement demonstrates Cheetah Digital’s commitment to helping brands engage customers with personalized experiences, while…

Programmatic Advertising is in a perpetual state of flux. Exciting new channels, buying methods, and success metrics are contrasted with transparency issues, mistrust, and ever-decreasing engagement rates. Although time has been called on the industry more times than there’s been Fast & Furious sequels, budgets and demand generally increase year-on-year, and marketers continue to lavish budgets on clicks, impressions and all manner of vanity metrics. Spamming consumers with ads for products they’ve already bought…

Conference designed for marketers by marketers brings content on data privacy, customer engagement and loyalty to Hamburg, Madrid, London and Paris Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the Signals World Tour, with stops in Hamburg, Madrid, London and Paris. Building off of the success of Signals 19, the World Tour will feature success stories and insights from top brands, educational content and hands-on workshops created specifically for marketers, and…

Former Salesforce and Github leaders to drive growth, revenue and client success in Japanese market  Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the appointment of three executives to the company’s Japan office, including Takahiro Koke as Country Manager, Takaaki Shirai as Vice President and Chief Operating Officer, and Mikoto Kato as Chief Marketing Officer. The experienced leaders will lead efforts to introduce the Cheetah Digital Customer Engagement Suite to…

Former Wayin CEO and visionary B2B marketer to drive company growth through focus on value exchange marketing Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the appointment of Richard Jones as Chief Marketing Officer. The former CEO of Wayin and Engage Sciences will lead Cheetah Digital’s global marketing efforts of the recently announced Customer Engagement Suite and helping brands make every customer interaction a moment of value. “Cheetah Digital exists to…

New CMO Council Research Finds Marketers Are More Focused on Transactional Relationships with Customers Rather Than Building Lasting, Emotional Attachments That Engender Loyalty Organizations see dollar-signs – not people – when thinking of their customers according to a new study released by the Chief Marketing Officer (CMO) Council. While marketers admit their future growth and success will rely on leveraging deeper relationships with customers, 43 percent surveyed by the CMO Council admit that their organizations…

Former Forrester Research Consultant Joins Leader in Cross-Channel Customer Engagement Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announced the addition of Patrick Tripp as Senior Vice President of Product Marketing. In his new role, Patrick will be responsible for planning, creating and implementing the company’s overall product marketing strategy. In addition, he will lead the team of marketers responsible for the messaging, packaging, and delivery of Cheetah Digital’s…

The Customer Engagement Suite Enables Marketers to Drive Revenue, Build Lasting Customer Relationships, and Deliver a Unique Value Exchange Throughout the Entire Customer Lifecycle Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announced the debut of its Customer Engagement Suite at Signals 19. The Customer Engagement Suite enables marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies, all based on a foundational data layer, the…

Marketers are able to collect zero- and first-party customer data to drive personalized, real-time experiences across all channels, with speed, scale, and cost efficiencies Cheetah Digital, the world’s leading independent, enterprise cross-channel marketing software company, announced today it has acquired Wayin, a global leader in zero-party data collection and activation. The acquisition strengthens Cheetah Digital’s ability to help marketers collect zero- and first-party data and preference insights to drive…

Sabre Corporation, the leading technology provider to the global travel industry, announced its alliance with Cheetah Digital, the world’s foremost independent, enterprise cross-channel marketing technology company. Through the collaboration, Sabre has incorporated the cloud-based Cheetah Loyalty solution into the Sabre Commercial Platform, adding loyalty management capabilities to the platform’s comprehensive offerings and providing a successor to Sabre’s Frequent Flyer Manager technology. The joint effort enables Sabre…

New Cheetah Tokenization and Cheetah Message Archive Help Marketers Deliver Personalized Experiences While Protecting Consumer Data Privacy and Adhering to Global Regulations Cheetah Digital, the world’s leading independent, enterprise cross-channel marketing software company, announces two new email marketing products, Cheetah Tokenization and Cheetah Message Archive. With both enhancements, marketers can better deliver personalized experiences while protecting consumer data privacy and adhering to ever-evolving corporate…

Cross-Channel Marketing Software Provider Named a Leading Vendor for Sixth Consecutive Year, Earning Six Client Satisfaction Awards Cheetah Digital, the world’s leading independent enterprise cross-channel marketing software company, announces its ranking as a leader among enterprise email service providers (ESPs) for the sixth consecutive year by The Relevancy Group. Cheetah Digital was also named as the largest ESP in the annual report, which evaluates leading providers across three key criteria (automation, analysis and…

Throughout the buying process, each interaction a customer makes with a brand results in multiple data points. Email clicks are tracked, purchases are saved, abandoned carts are recorded, loyalty actions are rewarded. A complete record of interactions exists whether or not a marketer is using a system to do so. However, marketers who leverage this data are likely to provide stronger messaging that resonates with customers while creating exceptionally engaging experiences. Creating more loyal customers and driving more…

Former Oracle and Salesforce Leaders to Lead Strategy, Services, Client Success, and Marketing for Emea Clients Cheetah Digital, the world’s leading independent, enterprise cross-channel marketing software company, announces the appointment of Steven Elsham as GM and SVP of EMEA, Ryan Hooper as VP Client Success of EMEA, and Sharon Forder as VP Marketing of EMEA. The seasoned executives will work hand in hand with UK and European marketers to best leverage the Cheetah Digital suite of solutions and help them build lasting…

Veteran Product Executive Joins Cheetah Digital as Chief Product Officer to Lead Roadmap, Product Management, Product Marketing, and Innovation Cheetah Digital announces the addition of Bill Ingram as its new Chief Product Officer. Ingram brings a rich history in enterprise SaaS marketing technology, including over a decade at Adobe, and a bold new perspective to the Cheetah Digital team. Ingram will lead the innovation engineering, product management, product marketing, and user experience teams. His responsibilities will…

Cheetah Digital Received the Highest Possible Score in 13 Criteria, Including Data Management and Personalization Cheetah Digital, the leading independent enterprise cross-channel marketing software company, announces its placement as a leader in Forrester Research’s The Forrester Wave: Loyalty Technology Platforms, Q2 2019 report. Cheetah Loyalty is part of Cheetah Digital’s product portfolio, also including CheetahMail and Marketing Suite. Forrester identified the 13 most significant companies in the loyalty industry…

Cross-Channel Marketing Leader Earned a Total of Nine Gold and Silver Accolades in Client Satisfaction Awards Cheetah Digital, a global enterprise cross-channel marketing solutions provider, has been named a leader among enterprise email service providers (ESPs) for the fifth consecutive year by The Relevancy Group. The company, which was named the largest ESP in the report, had the highest average score of any vendor in the analysis, and had the second highest overall average report, across the report’s three key…

The Relevancy Group, a leading market research and advisory firm released "The Relevancy Ring – ESP Buyer's Guide, 2018 – Enterprise Edition." The research evaluates six enterprise EPSs (Email/Everychannel Service Providers) including Adobe, Cheetah Digital, Epsilon Agility Harmony, MessageGears, Salesforce Marketing Cloud and Zeta Global. Vendors are evaluated on customer satisfaction, product functionality, services capabilities, innovation, and breadth. Also Read: Fractal Analytics Humanizes AI: Acquires Behavioral…

Steelhouse Fortifies Commitment to Fast-Growing Connected Television Market & Advanced Automation In their latest expansion roadmap, SteelHouse, a leading advertising software company, has announced the hiring of Dan Weiner and Rory Mitchell to its executive team. Read More: Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn About Dan Weiner Dan Weiner, whose traditional media experience includes Clear Channel and CBS, is a digital media pioneer who helped launch the FOX Audience Network…