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Chief Creative Officer

TechBytes with Keith LaFerriere, Chief Creative Officer, Verndale

Keith LaFerriere Chief Creative Officer, Verndale From a modern marketer's perspective, the differences between User Experience (UX) and Customer Experience (CX) have widened significantly. To understand how marketing technologies influence the delivery of relevant UX and CX, we spoke to Verndale's Chief Creative Officer (CCO),¬†Keith LaFerriere.Tell us about your role at Verndale and the team and technology you handle. As Chief Creative Officer of Verndale, I lead the UX and Creative Design practice groups, business…