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choozle

TechBytes with Jeffrey Finch, CPO and Co-Founder, Choozle

What prompted Choozle to come up with a mid-year report on Digital Advertising? The AdTech industry is undergoing a lot of change and scrutiny right now. We wanted to get a new — and better — gauge of consumer sentiment post-Facebook and GDPR. The results speak for themselves. What are the major factors/indicators aggravating consumer distaste in online advertising? Even though the survey shows that consumers are uninformed when it comes to things like data privacy and GDPR, people look up when they hear any mention of…

Choozle 2018 Digital Advertising Trend Survey Reveals Consumer Sentiment Opposes Predicted Trends for Ad Blockers, Channels, and Privacy

Mid-Year Trend Update Shows Negative Sentiment Towards Online Advertisement Is on the Rise Choozle, self-service programmatic advertising platform, released the findings of its 2018 Digital Advertising Trend Survey. The survey, which included 502 randomly-selected US consumers, explores consumer experience with the trends predicted to impact the digital advertising industry in 2018 – including the most influential advertising platforms, consumer behavior, and data privacy. “The survey showcases a broad shift in the…

Exploring the Role of Choozle Universal Data Catalog in Digital Advertising

Choozle Universal Data Catalog Helps in Determining a Custom Audience Within a Digital Advertising Campaign  Leading digital advertising software maker, Choozle, recently announced the launch of Universal Data Catalog. Choozle has built a new Universal Data Catalog to activate trusted third-party data within digital advertising campaigns. To better understand the role of Choozle Universal Data Catalog in improving self-service advertising campaigns, we spoke to Jeffrey Finch, CPO at Choozle. What are the core tenets of…

Choozle Offers Universal Data Catalog

Universal Data Catalog Would Activate Trusted Third-Party Data Within Digital Advertising Campaigns Choozle will help marketers and advertisers execute highly targeted global digital advertising campaigns using third-party data in the Choozle platform with their Universal Data Catalog. Data has transformed digital advertising by giving advertisers the ability to enhance targeting and increase ROI. To extend these benefits across all digital advertising strategies, Choozle has built a new Universal Data Catalog to activate…

Is GDPR Really Changing Ad Tech?

The ad tech industry is accustomed to change. The General Data Protection Regulation (GDPR) will, no doubt, have a global impact. Despite the understated value of the new U.K. data protection bill, ad tech is bracing itself ahead of the deadline to comply. Are we overreacting? First off, What Is GDPR? GDPR will hold companies that control and process personal data from European countries accountable for how they handle that data. The UK government's new data protection legislation will go into effect starting May 2018.…

TechBytes with John Schnipkoweit, CTO, Choozle

John Schnipkoweit CTO, Choozle A smart blend between the native and programmatic advertising delivery can help in achieving the contemporary standards of multi-screen and mobile experiences. However, it's not that easy to strike the balance between native and programmatic ad delivery. Choozle is a leading digital marketing technology platform that enables advertisers to achieve that balance. We spoke to Choozle's CTO, John Schnipkoweit, to understand how should ad buyers choose between the native and programmatic…

Choozle Releases Creative Asset Library for Programmatic Advertising

Choozle, an independent and self-service digital advertising platform, released a new Creative Asset Library. The new Creative Asset Library is built for programmatic advertising and designed to help media and advertising agencies focus on campaign strategy versus the time-consuming task of uploading creative assets which was previously nine minutes for a single creative asset. Driven by customer feedback, Choozle’s Creative Asset Library boasts a slew of new features that will allow users to bulk upload, manage, and edit…

Choozle Strengthens Technology Stack with Hire of John Schnipkoweit – Its First CTO

Choozle, a programmatic advertising platform that connects marketers with big data insights and real-time bidding across display, social, mobile and video, today announced the hire of its first Chief Technology Officer, John Schnipkoweit, to provide strategic direction and leadership for all technical aspects of Choozle; with a focus on scaling for market expansion and new products, as it relates to engineering, architecture and partnerships. Prior to joining Choozle, Schnipkoweit has founded multiple technology…