Choozle Bolsters Leadership Team with Strategic Hires, Experiences 30 Percent Net Revenue Growth

Digital advertising platform hires three industry veterans, doubles-down on operational commitments to deliver enterprise grade solutions to midmarket customers and partners

Choozle, an omnichannel digital advertising platform and consultative partner to agencies and brands, announced the appointment of Joe Forrester, SVP engineering and product; Mike Rosner, SVP sales; Katie Harker, VP media and client operations. Additionally, Choozle reached a number of milestones throughout 2022 including 30 percent revenue growth, an expanded roster of partners, and refined the platform. This news showcases the company’s commitment to bringing advanced programmatic solutions to midmarket advertisers and their agencies.

“Welcoming these veteran advertising technology executives to our team could not be more timely, as we continue to evolve our best-in-class solutions to support more businesses in reaching their goals. Through 2022, we focused on operational growth, solution innovations, and expanding into new verticals, and have successfully secured our position as an industry leader,” said Adam Woods, CEO of Choozle. “Joe, Mike and Katie will play a critical role in advancing Choozle’s mission to deliver enterprise-grade solutions to every advertiser – not just the Fortune 100.”

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“Welcoming these veteran advertising technology executives to our team could not be more timely, as we continue to evolve our best-in-class solutions.” Adam Woods, CEO

Joe Forrester is SVP of engineering and product, and is responsible for all aspects of product management, product development and IT. He will ensure Choozle’s solutions continue to remove complexity for clients and partners. Joe joins Choozle from Choreograph, where he served as SVP of enterprise architecture and development. He was responsible for driving innovative solutions for some of the largest organizations, as it related to their CRM programs. Joe also held leadership roles at Wunderman Thompson Data and Acxiom.

As SVP of sales, Mike Rosner is slated to facilitate exponential growth of year-over-year revenue targets. He comes to the company from Vatom, where he served as vice president of sales and was responsible for all B2B platform revenue for Metaverse and NFT engagements. A longtime advertising technology sales veteran, Mike also held senior leadership roles at TapClicks, DoubleClick, Impact and Sizmek.

Katie Harker is VP of media and client operations, and is responsible for the management of senior-level client and agency partner relationships. She also manages teams to meet and exceed client and company goals for each account, target and objective. She joins Choozle from Cactus, where she served as media supervisor and was responsible for overseeing media strategies and operations for several leading brands.

Today’s announcement comes on the heels of Choozle’s 2022 success. Over the course of the year, the company has:

  • Experienced 30 percent net revenue growth
  • Increased employee net promoter score by 50 percent year-over-year
  • Invested in core infrastructure and solution capabilities, ensuring future integration opportunities and innovations can be done with reduced friction

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