Revenue Growth

As marketing launches proliferate, making the right kind of splash is increasingly critical for long-term success in consumer markets For marketing teams, getting a campaign launch right matters more than ever and can spell the difference between being a marketing launch leader or laggard. According to a new report from Bain & Company, Let's Do Launch: The 5 Best Moves for Your Marketing Launch Playbook, marketing launches are proliferating.  Bain, together with Twitter, surveyed more than 650 marketing executives in…

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Bedrock Analytics, TapClicks, FrontdeskAI, SPLICE Software, and Dovetale Bedrock Analytics Delivers Unprecedented Product Innovation, Bulks up Leadership Team Amidst Rapid Revenue Growth Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, announced that it more than doubled its revenue from January to July of…

We all want to achieve our Marketing goals and drive our organizations forward, and we need the right people at the helm to make this happen. But even if you believe in your team members and feel good about their performance, it’s common to have lingering questions. We’ve found that most of the CEOs and CMOs we talk to wonder if they have the right people in the right roles at the right salaries. But the breakneck pace of Marketing today leaves little time to really dig into these questions, and identify solid answers.…

RPA needs to be part of a cross-organizational plan for automation, as it can improve business results with efficient processes and employee satisfaction, finds Frost & Sullivan With enterprises across industries seeking elegant, seamless, and effective solutions that will improve business processes, the global robotic process automation (RPA) market is expected to grow to more than $2 billion by 2020. Deployments in contact centers are growing strongly due to RPA's ability to reduce costs and increase operational…

The largest global independent trading desk welcomes new C-Suite executives Andy Vogel and Ryan Carhart to support further expansion AUDIENCEX, the largest global independent trading desk built for performance marketers, announced it has experienced record growth, including doubling its business in under 12 months, the addition of over 150 new clients and revenue for the current quarter increasing more than 300% YOY. To support this rapid business growth, the company has announced several executive-level hires, with the…

Multicultural customers are the fastest growing segment of the US population. So why do many US corporations continue to either ignore, misread, fumble or just give lip service in their attempts to get this important demographic representing 38 percent of the country and $3.5 trillion in buying power — one quarter of the country's buying power — to purchase their products?  In her new book, The $3.5 Trillion Advantage: A Marketer's Guide to Revenue Growth in Today's America. Terry Soto, lays out why the current methods for…

According To Siriusdecisions’ 2017 Global CMO Study, Cmos Must Focus On Reaching New Buyers And Enhancing The Customer Experience To Achieve Quantifiable Outcomes To Bolster Bottom Lines The year 2017 proved how CMOs are super-charged about achieving real-time marketing goals, moving at the pace of customer and serving the right information at the right time. However, moving at the pace of customer may not be the only thing at the top of a B2B CMO’s mind! Last month, SiriusDecisions released the findings from its 2017…