Browsing Tag

Chris Ingham Brooke

MarTech Interview with Chris Ingham Brooke, Founder and CEO, Pub Ocean

"If you can’t measure it, you can’t manage it — you need the tools to be able to measure how everything you touch, from creating content to making design changes to topic choice in the newsroom, has the power to affect and positively influence revenue." Tell us about your current role and how you got here. What inspired you to establish Pub Ocean? As the CEO of Pub Ocean, I set the vision and oversee day-to-day operations. We’re a technology company on a mission to make digital publishers more profitable, by building…

Pub Ocean Provides Publishers with Revenue Attribution Tool Through PubExchange Partnership

Liveyield’s Ability to Connect the Value of Traffic to Pubexchange’s Traffic Exchange Network Provides Real-Time Actionable Insights to Maximize Profitable Partnerships Pub Ocean, a technology company providing revenue-driven solutions for digital publishers, announced a new partnership with traffic exchange network PubExchange. Pub Ocean’s LiveYield, a real-time revenue analytics platform, will be integrated into PubExchange’s traffic exchange platform. Through the LiveYield integration, PubExchange will be able to provide…