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click-through rates

3 Ways Brands Can Win Black Friday with Digital Ads

Black Friday is one of the biggest days in the retail calendar, and for good reason. Every year, the post-thanksgiving sale brings in more and more attention, and with that, revenue. However, with the ever-growing reliance on the digital world, we are seeing a significant shift towards online sales. In 2018, while footfall in shops dropped by 5.4% on November 28 compared to 2017, online sales skyrocketed by 46%. This isn’t so great for the high street, but it offers a huge opportunity for retailers and their digital…

Brave Expands Advertising Platform to Mobile Devices and Launches Brave Ads Certified Vendor Program

Privacy-Preserving Brave Ads Now Available on Brave Android Browser, Rewarding Users With BAT Two months after launching the first advertising platform built on privacy for its desktop users, Brave is making it available on its Android app. Users who consent to viewing privacy-preserving ads are rewarded with 70% of the ad revenue share in Basic Attention Tokens (BAT). Brave Ads: Opt-In, Private, and Relevant When a user opts into Brave Rewards (click on the triangle at the right of the URL bar in the Brave browser…

Shutterstock Leverages IBM Watson to Build Engaging Digital Experiences

IBM Watson Content Hub Customers to Gain Access to Millions of Images, Videos and Music Tracks, as well as Shutterstock Editor and Computer Vision Powered Search Shutterstock is now working with IBM to better enable marketers to build engaging media campaigns. Now, using IBM Watson AI technology, marketing professionals can easily pinpoint the ideal image from Shutterstock’s library of more than 200 million assets, customize it using Shutterstock Editor and create campaigns that drive customer action. Shutterstock…

Forget Click-Through Rates, Focus on Emotional Engagement 

In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that advertisers could identify users who were feeling stressed or anxious and use that moment to make their pitch. Facebook denied the report, but it’s not out of the realm of possibility. Microsoft has applied for a patent for a technology for an advertising engine that would discern consumers’ emotional states from their searches, emails, facial expressions, movements and speech patterns. Also…