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Client Success

Ideoclick Names Benjamin Winters to New Role as Chief Innovation Officer

Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, announces the promotion of Benjamin Winters to Chief Innovation Officer. Winters will lead the company's expansion into new e-commerce channel and solution offerings. Prior to this assignment, Winters served as General Manager, Client Success for the company's large portfolio of consumer product brand manufacturing clients. Marketing Technology News: Game-Changing NetSuite Integration Application Debuts "For 12 years, Ideoclick…

Tiger Pistol Hires New Director of Client Success

Ashley Clark Tapped to Lead and Enhance Services and Support Team Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently added Ashley Clark to its executive leadership team as Director of Client Success. "Ashley's hiring is part of Tiger Pistol's continued investment in providing world-class customer service and support to our clients," said Paul Elliott, CEO, Tiger Pistol. "As we continue our rapid growth, Ashley will help ensure that we continually elevate and…

It’s How You’re Buying, Not Where You’re Buying Media That Matters

For the most part, the mobile inventory available across DSPs is similar, and when an SSP’s SDK is directly integrated with an app, it doesn’t mean that SSP is the only one with access to that app’s inventory. Most apps integrate with multiple SDKs and/or work with a mediation partner to optimize their monetization goals. Success in mobile, particularly on the performance side, relies on how you buy, not just where you buy. To buy efficiently, you need the data and tools to identify, on the bid request level, the…