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MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot

"If you hire the right people to do the right work, have the right support internally, and have a clear strategy in place that is focused on the needs of the consumer, it will be a lot easier to ensure your company not only survives but also thrives in the digital economy." Tell us about your role and journey into technology. How did you arrive at Adslot? I had a few career stops before landing in digital media, however, it wasn’t until I was working in public affairs where I really started thinking about how to translate…

TechBytes with Eric Marotta, Director Product Marketing, CloudCraze

Eric Marotta Director Product Marketing, CloudCraze  CRM Titan Salesforce recently acquired B2B commerce experience provider CloudCraze.  The customer-first B2B commerce enabler had raised $30.6 million in funding, including a $20 million round in 2017 that included participation from Salesforce Ventures. We spoke to Eric Marotta, Director Product Marketing, Cloudcraze to understand how the company would benefit from this acquisition and what the future for B2B commerce looked like. What are the benefits of…

Salesforce Acquires B2B Commerce Platform CloudCraze

The Acquisition of Cloudcraze Will Enable Salesforce and its Customers to Take Full Advantage of The Shift to Digital Commerce In March, Salesforce had signed a definitive agreement to acquire CloudCraze, a leading B2B commerce platform built natively on Salesforce. CloudCraze had received $30.6 million in funding, including a $20 million round in 2017 that included participation from Salesforce Ventures and Insight Venture Partners. CloudCraze powers B2B commerce experiences for some of the leading global companies…