CMP

The platform will help publishers optimize user opt-in on iOS 14.5 Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, today announces it has enhanced its Dialogue suite of messaging solutions to enable publishers to create user journeys that integrate with Apple’s new App Tracking Transparency (ATT) framework on iOS. Sourcepoint’s multi-messaging setup will allow publishers to deliver branded and highly customizable messaging to increase consent for Apple’s…

Create, customize and publish an IAB TCF 2.0-compliant CMP in minutes OneTrust launched a free tool for publishers to create a consent management platform (CMP) that complies with the updated IAB Transparency & Consent Framework v2.0 (TCF 2.0). In just a few steps, the TCF 2.0 CMP Builder gives publishers the ability to build and customize a CMP to collect consent across the digital advertising ecosystem in compliance with TCF 2.0, the GDPR, the ePrivacy Directive and more. Get started for free with the TCF 2.0 CMP…

In the cloud management industry, Centilytics becomes the first management platform that offers widget-based pricing. It’s a well-known fact that Cloud Computing has almost limitless benefits. Moreover, cloud vendors bring innovative benefits to attract customers; and this strategy is working quite well. Cloud computing is becoming a preferred choice by entrepreneurs, whether for a startup or a well-established enterprise. It was all a walk in the park up until the first data breach, or an unexpected cloud bill that can…

The early adopters of CMP's were pioneers; trailblazers that paved the way for an entire category born out of the need to more efficiently manage the proliferation of digital content. The truth, however, is that the software options available at the time were limited, and the market's offerings were under-developed. In most cases, products were created as channel-specific solutions (such as publishing articles to a resource hub, or feeding content across a brand's social channels). Others took shape from generic Project…

Report Covers the Power of Storytelling for Content Marketing, Attendee Learnings and Channeling the Attendee Experience GES, a global full-service provider for live events, partnered with EventMB Studio on the Event Storytelling Playbook. The report provides insights for event planners, exhibitors and general marketers on getting more business by leveraging the power of stories. The Storytelling Playbook examines: What are stories and why do they work? Understand how a story-based event is an immersive,…

Percolate Next Ushers in New Era for the Leading Content Marketing Platform Company Percolate, the System of Record for Marketing®, announced Percolate Next, its next-generation Content Marketing Platform, to address the content bottleneck. The content bottleneck is the gap between the demand for content and a marketing organization's ability to deliver on that demand using the people, tools, and resources at its disposal, and as a result, less than half of content marketing projects move along efficiently. The bottleneck…

Offering an Integrated Solution, Along with Unique Insights and Consultative Partnerships, Rakuten Marketing Delivers the Tools That Marketers Need to Increase Efficiency, Productivity and Performance Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven performance marketing, launched a new consent management platform (CMP) for brands, advertisers and publishers, compliant with the IAB Europe / Tech Lab Transparency and Consent Framework and developed to-date within a…

All-Inclusive Digital Media Platform Debuts Along with New Dedicated Website Playwire, the largest online representation firm for reaching gaming and entertainment enthusiasts online, announced the creation of their Complete Monetization Platform (CMP), an all-inclusive solution for mid-market digital publishers. The platform combines brand-new features and technology along with a few legacy ones. The purpose of the Complete Monetization Platform is to connect publishers and advertisers through, what Playwire has…