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AT&T Sees Uptick in Kids, Family and News Viewership

On-Demand Movie Buying/Renting Nearly Doubles CNN Viewership Up 150% Compared to Last Year Whether it's parents turning on the TV after a long day of work and childcare, throwing on a movie in the middle of the day to entertain kids, or consuming more news than ever – our viewing patterns and habits have shifted. "Movies, news and TV have always kept us entertained and informed, but lately we're seeing changes in customer behavior," said Rick Welday, executive vice president and chief marketing officer, AT&T…

J. Wilson Adds Broadcast News Veteran To Reputation Management Team

After 20 years with CBS, CNN, Hardy Spire joins specialized comms boutique Public relations and reputation management agency J. Wilson Advisors announced that PR and journalism veteran Hardy Spire has joined the firm as Managing Director. Spire will advise clients on navigating traditional and new media, messaging, crisis management, and integrated communications campaigns. For more than two decades, Spire worked in television news, most recently as Senior Producer at CNN where he supervised production of "Inside…

Ronn Torossian Featured In Powermove Makers Series

Ronn Torossian, Founder and CEO of 5WPR, one of the 15 leading American PR Agencies will be a featured presenter at the PowerMove Makers series hosted at LIU Brooklyn Campus on Wednesday, February 19, 2020. The series is hosted by Shawn Prez, CEO of Powermoves, an entrepreneur and marketer.  The series features business leaders, visionaries and cultural disrupters in an interview style-format, which has been described as a cross between the long running Emmy award winning "Inside the Actors Studio" and "Ted Talk". Shawn…

5 Ways Advertisers Can Ensure Campaign Success in the Mobile App World

Now that you’ve become an expert in web-based advertising, the consumer has moved on to the mobile app. What can you do right now to launch a successful mobile campaign? Here are 5 tips. Advertisers have been the beneficiary of a lot of innovation. Programmatic has allowed you to reach and engage the right audience across channels, and header bidding has democratized auctions, allowing you to compete for inventory that was traditionally reserved for direct sales. As a result, performance is strong, and budgets are spent…

CNN Becomes First Partner to Offer Comscore Campaign Ratings to Advertisers

Following Beta Testing, the Brand Is Using the Advanced Video Advertising Solution to Improve Crossplatform Measurement Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that CNN is the first media brand to move beyond the Comscore Campaign Ratings (CCR) beta program, and will now add the cross-platform video advertising solution to its measurement capabilities available to marketers. In September of last year, Comscore launched the CCR beta program in partnership…

Chartbeat Announces the Most Engaging Stories of 2018

CNN Tops the List of This Year’s Most Engaging Stories. New York Magazine and the New York Times Each See Three Stories in the Top 10 Chartbeat, the leading content intelligence platform for publishers, announces the Most Engaging Stories of 2018, the articles that were read most this year based on highest Engaged Time. Selected from over 60 million pieces of content published on thousands of media sites around the world, the top stories serve as a snapshot of the year’s major events and highlight the themes that…

Outbrain Launches ‘Sphere’ for Unbiased Audience Development

Sphere by Outbrain to Help Publishers Collaborate and Build Direct Connections with their Audiences Leading premium discovery platform, Outbrain, has unveiled Sphere. Sphere by Outbrain is an innovative audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers while reducing their reliance on Facebook. CNN, Meredith Corporation, Penske Media Corporation and Getty Images are among the premium publishers to have signed on with Sphere as founding…