Browsing Tag

Cohley

Cohley & Klaviyo Announce Strategic Partnership

Content generation platform Cohley announced its partnership with Klaviyo, the leading marketing automation and email platform that powers growth for online businesses. On average almost 70% of shopping carts are abandoned, making automated abandoned cart messaging one of the most essential features to have active when running an e-commerce store. Klaviyo stores are seeing 10% or more of their total revenue come from Abandoned Cart flows, proving the power of a well-crafted and well-timed follow-up. However, the actual…

Cohley & PowerReviews Announce Strategic Partnership

The partnership will empower shared clients to generate textual and visual product reviews via sampling campaigns Content generation platform Cohley announced its partnership with PowerReviews, who powers brand advocacy by harnessing the authentic voice of the customer to improve products and the customer experience. The partnership will initially focus on helping their shared clients proactively generate product reviews to fill PowerReviews’ on-site reviews integration. The partnership will also enable Cohley’s client…

Cohley Raises $1.5 Million to Change the Way Brands Generate Content

Cohley, the platform that’s changing the way that top brands and agencies generate and measure content, announced a new $1.5 million round of funding. The round is led by San Francisco-based Right Side Capital, with other participants including Active Capital, a top seed firm for B2B SaaS companies outside of Silicon Valley. “With the rise of social networks, multi-variate testing and the transition to highly personalized marketing, brands and agencies need more content than ever. Cohley is uniquely positioned to…

Cohley Introduces “Ghosting” Insurance

Ghosting is a relatively new term so let’s kick this off with a definition: “To end a relationship with (someone) by suddenly and without explanation withdrawing from all communication.” This scenario typically applies to dating situations, but it also applies to brands and agencies who work with content creators. While it doesn’t happen often from a percentage standpoint (it’s well under 5% in our standard paid campaigns), it naturally happens more with brands and agencies that work with a high volume of creators on a…

MarTech Interview with Tom Logan, Co-Founder at Cohley

"Personalization is no longer a “nice to have” for marketers, particularly when targeting Millennial buyers." Could you tell us about your role and journey into Technology? I’m the Co-founder and CEO of a content generation platform called Cohley. My journey into tech has been an interesting one and I’ve been very fortunate to be connected to some awesome success stories. I started my career Wildfire Interactive where we were focused on helping brands run Facebook campaigns and attract visitors to their respective…