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collective bias

Interview with Holly Pavlika, SVP, Marketing & Content, Collective Bias

"The maturity of data science helps the marketing industry switch focus rapidly and keep up with dizzying speed of consumer preferences." Tell us about your role and how you got here. What inspired you to be part of Collective Bias? Back in 2009, I was working at a social media agency and was told to start a blog about marketing to moms. I was fortunate to start it at a time when every brand was looking to work with moms who were bloggers. Through the blog, I got connected to the UN and became a Shot At Life Champion,…

Inmar’s Collective Bias Launches the First-of-Its-Kind Suite of Advanced Analytic Solutions Utilizing First-Party Shopper Data

prescriptiveIQSets New Standards for Marketing Data Insights Collective Bias, Inc., the leader in shopper-focused influencer marketing, and an Inmar company announced prescriptiveIQ, a suite of analytic solutions using first-party shopper data along with various data science applications to provide insights that inform every step of the influencer marketing process. PrescriptiveIQ determines what kind of content will perform best for campaigns when to run campaigns, and how well the brand is doing across the category -…

Tech Bytes with Ali Kirby – Director of Community Growth and Business Development, Collective Bias

Ali Kirby Director of Community Growth and Business Development, Collective Bias We recently covered how Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy in which we featured Collective Bias’ findings that the apt spot for reach and engagement is between 35k and 65k followers on Social Media. Collective Bias and their partner Curalate help their customers drive revenue through increased shopping with the help of influencer content. We caught up with Ali Kirby, Director of Community Growth…