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Skimlinks Reveals Content Publishers Grew 3.5x Faster Than Coupon Sites Through Black Friday

Content publishers grew traffic 3.5x faster than coupon sites during Black Friday 2019, new data from Skimlinks reveals. The results illustrate how consumers now turn to commerce content to inform their purchase decisions and how performance advertisers increasingly rely on content publishers to drive incremental sales. Top articles this year favored a focus on multi-merchant articles, where they mention more than one merchant in a post, as opposed to focusing on a single brand. In the U.S., 70% of the top 20 performing…