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Commerce Infrastructure

All-New Vari Taps LiveArea as Digital Transformation Partner; New Global Commerce Infrastructure Launched

Vari, formerly VariDesk, selected LiveArea, a global customer experience and commerce agency and business unit of PFSweb, Inc., to build and launch its new digital commerce infrastructure as the company responds to increasing global demand for its innovative workspace solutions. Pioneer of the standing desk, Vari teamed with LiveArea last year to lead its digital transformation efforts and also assist with a major rebranding initiative. LiveArea built and launched five new high-performance regional commerce sites on…