Marketing Technology Highlights of The Week: Featuring DatChat, Dialpad, SOCi, Beaconstac and more!

What should marketers do to optimize how their measure tactics and outcomes? And how can personalization play a role in driving deeper marketing impact in 2023: Catch the latest tips, insights, news and best practices from global martech leaders in this weekly highlight:

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MarTech Quote-of-the-Week!

Measurement will still be challenging in 2023 due to the significant industry disruption of continued depreciation of 3rd party cookies, as well as the complexity of the industry surrounding the conflicting desire to have cross-media measurement. We will see pockets of innovation in measurement come from this disruption, with more growth in this area in 2024.

Cary Tilds, Chief Strategy and Operations Officer at Frameplay

Top MarTech News of The Week: 16th Jan to 20th Jan

MarTech QnA with the Expert

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At its core, modern-day marketing is focused on buyers and their buying journey. It is inspiring to see that marketing professionals today are increasingly focused on engaging with buyers at every step of that journey. Marketers are also realizing that B2B buying decisions are not made by an individual buyer, but rather a group of buyers that influence the buying decision together. It is fascinating to see that we are now extending Account Based Marketing to focus on these targeted buyer groups. –Anand Akela, CMO at Acalvio Technologies

MarTech Articles on Hyper-Personalization, Content Creation, Customer Engagement and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 150: The Future of Customer Success with Allison Tiscornia, Chief Customer Officer at ChurnZero

Episode 149: Sales Practices and Tips For Recessionary Times with Ed Hill, SVP – EMEA at Bazaarvoice

Episode 148: Core Sales Strategy Best Practices with Stephanie Vandenberg, GM and SVP Revenue & Growth at Verve Group

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